Attention Perception And Memory

Author: Elizabeth A. Styles
Publisher: Psychology Press
ISBN: 9780863776595
Size: 11.43 MB
Format: PDF, ePub
View: 2487
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Although attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.

Attention Perception And Memory

Author: Elizabeth A. Styles
Publisher: Psychology Press
ISBN: 9780863776588
Size: 28.82 MB
Format: PDF, ePub
View: 998
Download Read Online
Although attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.

Attention Perception And Memory

Author: Elizabeth Styles
Publisher: Psychology Press
ISBN: 1135481342
Size: 51.22 MB
Format: PDF, ePub, Docs
View: 6391
Download Read Online
Although attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.

Attention Perception And Memory

Author: Elizabeth A. Styles
Publisher: Psychology Press
ISBN: 9780863776595
Size: 60.15 MB
Format: PDF, ePub
View: 6788
Download Read Online
Although attention, perception and memory are identifiable components of the human cognitive system, this book argues that for a complete understanding of any of them it is necessary to appreciate the way they interact and depend on one another. Using close examination of experiments, studies of patients and evidence from cognitive neuroscience, each of these important areas in cognitive psychology is explored in detail and related to its counterparts. Written by an established author, Attention, Perception and Memory: An Integrated Introduction explains clearly the evolution and meaning of key terminology and assumptions and puts the different approaches to this field in context.

Memory And Brain Dynamics

Author: Erol Basar
Publisher: CRC Press
ISBN: 9780203298732
Size: 75.38 MB
Format: PDF, ePub, Docs
View: 5202
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Memory itself is inseparable from all other brain functions and involves distributed dynamic neural processes. A wealth of publications in neuroscience literature report that the concerted action of distributed multiple oscillatory processes (EEG oscillations) play a major role in brain functioning. The analysis of function-related brain oscillations is currently one of the most important areas of neuroscience research. Memory and Brain Dynamics: Oscillations Integrating Attention, Perception, Learning, and Memory bridges the disciplines of neurophysiology, cognitive psychology, and EEG brain dynamics to examine how the brain represents mental events that are interwoven with memory. The book presents a new study-framework that links oscillatory brain activity with the concept of dynamic memory. In the main portion of the text, the memory is treated as an alliance of attention, perception, learning, and memory. Empirical evidence is dealt with in separate sections from theory development, yet these two parts of the book are carefully combined to present a unique philosophical/scientific perspective on brain function. Professor Erol Basar, Ph.D., is one of the pioneers emphasizing the importance of oscillatory brain dynamics for integrative brain function and memory since the 1970s.

Cognitive Processes

Author: Tony Malim
Publisher: Palgrave
ISBN: 9780333588116
Size: 50.20 MB
Format: PDF, ePub, Mobi
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This psychology text provides comprehensive notes on cognitive processes. Each chapter of the book starts with learning objectives which give direction and ends with self-assessment questions. It aims to provide a clear focus upon key concepts, theories and principles.

The Psychology Of Attention

Author: Harold E. Pashler
Publisher: MIT Press
ISBN: 9780262661560
Size: 52.63 MB
Format: PDF, Docs
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In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field contains a bewildering array of findings, and empirical progress has not been matched by consensus on major theoretical issues. The Psychology of Attention presents a systematic review of the main lines of research on attention; the topics range from perception of threshold stimuli to memory storage and decision making. The book develops empirical generalizations about the major issues and suggests possible underlying theoretical principles. Pashler argues that widely assumed notions of processing resources and automaticity are of limited value in understanding human information processing. He proposes a central bottleneck for decision making and memory retrieval, and describes evidence that distinguishes this limitation from perceptual limitations and limited-capacity short-term memory.

Perception Of Visual Advertising In Different Media From Attention To Distraction Persuasion Preference And Memory

Author: Jaana Simola
Publisher: Frontiers Media SA
ISBN: 2889194167
Size: 56.19 MB
Format: PDF, Mobi
View: 7564
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This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing. Moreover, advertisements provide a well- designed, rich and stimulating environment to study visual processes in real-life conditions. Consumers encounter thousands of advertisement messages per day. Previous research on visual perception of advertising mostly considers print advertising. However, advertising messages increasingly appear in a variety of formats and in different media. Part of these messages are still conveyed through traditional media, such as newspapers, magazines, television, as well as outdoor and supermarket advertising. In addition, the amount and diversity of visual marketing stimuli is rapidly growing in terms of different advertising formats appearing in online and social media, smartphones and tablets. This challenges the marketing professionals and academics to better understand the impact of marketing on consumers. At the same time, the technical development of the research methods allows better opportunities to investigate advertising perception in different environments. Traditionally, papers investigating the psychological processes underlying advertising perception are published in journals widespread across different disciplines, such as marketing, applied psychology and human computer interaction journals. With this Research Topic, we aim to create a forum in which experts in different fields define the state of the art and future directions of the research on the visual aspects of marketing. We include reviews and original research papers involving both empirical and theoretical studies on visual perception of advertising across different media.