Be The Brand

Author: Jules Marcoux
Publisher:
ISBN: 9781537799513
Size: 51.27 MB
Format: PDF, ePub, Docs
View: 2294
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If you want to learn how you can leverage and grow your personal brand, pick up this book. This book is a collection of short lessons - because I've learned that simplicity is key and - on ways to build the foundations of your personal brand, methods to growing your tribe, tips on monetizing your personal brand, and how to reinvent yourself constantly to be more in tune with your mission and your vision. The more you market yourself and treat yourself like a brand, the more successful you will be. Personal branding means building your reputation, growing your following, and constructing your name. Be the brand.

Linkedin For Personal Branding

Author: Sandra Long
Publisher: Hybrid Global Publishing
ISBN: 1938015444
Size: 27.62 MB
Format: PDF, Mobi
View: 3291
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Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: • Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. • Provide additional “how to” elements in a companion website so you can click over to see detailed instructions and keep updated. • Provide dozens of examples and case studies from real LinkedIn users. • Provide several “personas” and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: • Select and prioritize the best personal brand attributes for you, your career and business. • Be considered for more strategic assignments and business opportunities. • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together. • Be found online > increase the likelihood of being contacted by recruiters and sales prospects. • Select the most memorable words, images, skills, and links. • Learn best practices for each profile section ( and also see real examples). • Write the most strategic and impactful headline and summary. • Give and receive more endorsements and recommendations. • Become a thought leader. • Find and Share content with your network . • Blog using the LinkedIn Publisher functionality. • Leverage LinkedIn Groups and Company pages. • Measure your progress. • And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.

Career Distinction

Author: William Arruda
Publisher: John Wiley & Sons
ISBN: 9781118045060
Size: 25.91 MB
Format: PDF, Kindle
View: 4133
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Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Career Warfare 10 Rules For Building A Sucessful Personal Brand On The Business Battlefield

Author: David D'Alessandro
Publisher: McGraw Hill Professional
ISBN: 0071597301
Size: 77.93 MB
Format: PDF
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“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say. “With a cut-the-crap sharp eye for the passions, yearnings, and follies that drive every organization, D’Alessandro draws apart the drapes and reveals what it really takes to get ahead in business.” —James Carville, author and Democratic Strategist “With good jobs becoming harder to find, D’Alessandro’s sage advice is more timely and important than ever, especially for those who are trying to build their personal brands and enhance their careers at the same time.” —Tom Neff, Chairman, U.S., Spencer Stuart “Smart, strategic, and useful career advice from someone who has actually achieved success in the real world.” —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

The 10ks Of Personal Branding

Author: Kaplan Mobray
Publisher: iUniverse
ISBN: 0595605737
Size: 38.99 MB
Format: PDF, ePub
View: 6159
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Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.

Rise Of The Youpreneur

Author: Chris Ducker
Publisher:
ISBN: 9781999857912
Size: 72.25 MB
Format: PDF, ePub
View: 642
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In late 2016, internationally acclaimed blogger and podcaster Chris Ducker coined the term "Youpreneur" to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality--their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Ready to pivot for the last time, guarantee the success of your business, and become the go-to leader in your industry? Chris Ducker will show you how to develop the Business of You and build a future-proof business model.

Build Your Own Life Brand

Author: Stedman Graham
Publisher: Simon and Schuster
ISBN: 0684856980
Size: 17.84 MB
Format: PDF
View: 4696
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The author of the best-selling You Can Make It Happen strongly encourages readers to create a strong, unique, unassailable personal "Life Brand" they can carry with them into every circumstance to enrich their own lives and the lives of others in the workplace, the family, and the community-at-large. Reprint. 35,000 first printing.

Linkedin

Author: Viveka Rosen
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537105376
Size: 56.13 MB
Format: PDF
View: 7328
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LinkedIn is one of the most powerful free networking tools anywhere for any individual in any industry. LinkedIn: 101 Ways to Rock Your Personal Brand will help you best streamline your efforts and show you all LinkedIn has to offer to grow your professional network and succeed in your career. Whether you are looking for clients and customers, collaborators, or a new employer, follow the simple tips in this book to build your own path to success using LinkedIn. Viveka von Rosen and Dayna Steele have mapped out what you need to do to get ahead using this powerful social media platform.

Build Your Reputation

Author: Rob Brown
Publisher: John Wiley & Sons
ISBN: 1119274451
Size: 60.84 MB
Format: PDF, Mobi
View: 3966
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Stop being a well-kept secret and start being the go-to choice Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret – it's not enough to be the best, you have to be seen to be the best. Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck – it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known. Identify and build your personal brand Position yourself strategically for maximum impact Attract the right relationships and the right attention Become the go-to guru for whatever you do The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.