Beyond Pleasure And Pain

Author: E. Tory Higgins
Publisher: OUP USA
ISBN: 0199765820
Size: 16.25 MB
Format: PDF, Mobi
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How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together.

Beyond Pleasure And Pain

Author: E. Tory Higgins
Publisher: Oxford University Press
ISBN: 0199909091
Size: 68.74 MB
Format: PDF, Docs
View: 3513
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How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together.

Beyond Pleasure And Pain

Author: E. Tory Higgins
Publisher: Oxford University Press
ISBN: 0199313997
Size: 78.81 MB
Format: PDF, ePub, Mobi
View: 4651
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How does motivation work? Scientific research shows that people are motivated to be effective in different ways that go beyond the pursuit of pleasure and the avoidance of pain. In this text, E. Tory Higgins provides a new theory of motivation that argues that people are motivated by the pursuit of value, truth, and control, but the central story to motivation lies in how these elements work together.

Focus

Author: Heidi Grant Halvorson, Ph.D.
Publisher: Penguin
ISBN: 1101609893
Size: 27.56 MB
Format: PDF, Kindle
View: 5403
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath. Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.

Designing Positive Psychology

Author: Kennon M. Sheldon
Publisher: Oxford University Press
ISBN: 0195373588
Size: 21.37 MB
Format: PDF, Mobi
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Positive psychology exploded into public consciousness 10 years ago and has captured attention around the world ever since. In this book, experts from diverse fields address the question of whether the movement is fulfilling its promise. Join authors like Csikszentmihalyi, Simonton, Emmons, and Fredrickson in charting a bold new course for the future of positive psychology.

Losing Control

Author: Roy F. Baumeister
Publisher:
ISBN:
Size: 43.28 MB
Format: PDF
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Self-regulation refers to the self's ability to control its own thoughts, emotions, and actions. Through self-regulation, we consciously control how much we eat, whether we give in to impulse, task performance, obsessive thoughts, and even the extent to which we allow ourselves recognition of our emotions. This work provides a synthesis and overview of recent and long-standing research findings of what is known of the successes and failures of self-regulation. People the world over suffer from the inability to control their finances, their weight, their emotions, their craving for drugs, their sexual impulses, and more. The United States in particular is regarded by some observers as a society addicted to addiction. Therapy and support groups have proliferated not only for alcoholics and drug abusers but for all kinds of impulse control, from gambling to eating chocolate. Common to all of these disorders is a failure of self-regulation, otherwise known as "self-control." The consequences of these self-control problems go beyond individuals to affect family members and society at large. In Losing Control, the authors provide a single reference source with comprehensive information on general patterns of self-regulation failure across contexts, research findings on specific self-control disorders, and commentary on the clinical and social aspects of self-regulation failure. Self-control is discussed in relation to what the "self" is, and the cognitive, motivational, and emotional factors that impinge on one's ability to control one's "self." Key Features * Discusses the importance of the concept of self-regulation to general issues of autonomy and identity * Encompasses self-control of thoughts, feelings, and actions * Contains a special section on the control of impulses and appetites * First book to integrate recent research into a broad overview of the area

Motivational Science

Author: Edward Tory Higgins
Publisher: Psychology Press
ISBN: 9780863776960
Size: 73.50 MB
Format: PDF, Kindle
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The reader begins with an original paper by the editors that introduces the social-personality perspective on motivational science and provides an integrated review of empirical and theoretical contributions. Major issues in motivational science are identified that form the basis for the organization of the book. Each section of the book also has a brief introduction, suggested additional readings, and questions for discussion.

Decoded

Author: Phil Barden
Publisher: John Wiley & Sons
ISBN: 1118345592
Size: 35.31 MB
Format: PDF, Kindle
View: 4864
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout