Business Strategies For Magazine Publishing

Author: Mary Hogarth
Publisher: Routledge
ISBN: 1315464551
Size: 72.15 MB
Format: PDF, ePub
View: 5837
Download Read Online
Business Strategies for Magazine Publishing explores tactics for creating financially sustainable publications in the 21st century. Mary Hogarth, media specialist, Senior Fellow (HEA) and lecturer in Journalism at Bournemouth University, analyses the historical development of the magazine industry, as well as current and future challenges for publishers, to illustrate different approaches to revenue generation and the maintenance of magazine brands. The book examines the wide-ranging impact of digital technology on how magazine content is consumed, revealing the dramatic consequences for advertising, distribution and marketing strategies. Traditional business models are evaluated alongside new online approaches, and readers will be introduced to the Magazine Publishing Strategic Quadrant, a model created by the author as an alternative to the Business Canvas Model. In addition, in-depth interviews with high-profile industry figureheads and magazine editors, such as Jessica Strawser of Writer’s Digest and former Good Housekeeping Editorial Director Lindsay Nicholson, offer readers an insight into how to produce and monetise online content. These interviews appear alongside exercises and action plans that give readers the opportunity to put what they have learned into practice. With real-world advice and practical activities and resources throughout the book, journalism students and young professionals will find this an essential guide to successfully building a career in the modern magazine industry.

Funding Journalism In The Digital Age

Author: Jeff Kaye
Publisher: Peter Lang
ISBN: 9781433106859
Size: 32.21 MB
Format: PDF, Kindle
View: 2549
Download Read Online
The news media play a vital role in keeping the public informed and maintaining democratic processes. But that essential function has come under threat as emerging technologies and changing social trends, sped up by global economic turmoil, have disrupted traditional business models and practices, creating a financial crisis. Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry as it makes the transition from print and broadcast distribution to primarily digital platforms. The authors bring widespread international journalism experience to provide a global perspective on how news organizations are evolving, investigating innovative commercial projects in the United States, United Kingdom, Australia, Norway, South Korea, Singapore and elsewhere.

The Network Imperative

Author: Barry Libert
Publisher: Harvard Business Review Press
ISBN: 163369206X
Size: 21.18 MB
Format: PDF
View: 2862
Download Read Online
Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.

The Digital Estate

Author: Charles L. Martin, Jr.
Publisher: McGraw-Hill Companies
ISBN: 9780070411111
Size: 78.74 MB
Format: PDF, ePub, Docs
View: 1521
Download Read Online
Martin reveals what the new networked world is all about, what lies ahead, and what every business person needs to know to turn opportunity into prosperity.

Digital Darwinism

Author: Tom Goodwin
Publisher: Kogan Page
ISBN: 9780749482282
Size: 30.30 MB
Format: PDF
View: 2907
Download Read Online
Explore this provocative and exhilarating approach to digital transformation and learn the ambitious strategies for succeeding in a world of disruption and change.

Disrupt Or Die

Author: Jedidiah Yueh
ISBN: 9781619616585
Size: 14.86 MB
Format: PDF, Kindle
View: 2555
Download Read Online
With cyclonic technologies like AI and automation sweeping the globe, established industries can be shaken up or taken down in less time and with less effort than ever before. Businesses big and small need a revolutionary, not evolutionary, digital strategy. Thankfully, serial entrepreneur and CEO Jedidiah Yueh has compiled an arsenal of essential frameworks to help companies survive and thrive in the digital era. With more than twenty years of experience as a digital disruptor, Yueh provides business owners and executives with the critical insights into why current efforts are failing and the tools to build digital products for sustainability, profitability, and survival. Whether you're an experienced executive, working in a startup, or just interested in technology, this book will help you reap the benefits of the digital renaissance instead of suffering from a digital apocalypse.

The Network Is Your Customer

Author: David L. Rogers
Publisher: Yale University Press
ISBN: 030016601X
Size: 31.25 MB
Format: PDF, ePub, Docs
View: 5508
Download Read Online
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of "What Would Google Do " "This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies--from smartphones to social networks--connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies--strategies designed for customer networks. Rogers offers five strategies that any business can use to create new value: ACCESS--be faster, be easier, be everywhere, be always on ENGAGE--become a source of valued content CUSTOMIZE--make your offering adaptable to your customer's needs CONNECT--become a part of your customers' conversations COLLABORATE--involve your customers at every stage of your enterprise Rogers explains these five strategies with over 100 cases from every type and size of business--from shoes to news, and software to healthcare. In "The Network Is Your Customer," he shows: How Apple harnessed a host of collaborators to write apps for its iPhone How IBM designed a videogame to help sell its enterprise software How Ford Motors inspired an online community to build brand awareness for its new Fiesta ...and countless other cases from consumer, b2b, and nonprofit categories. The book outlines a process for planning and implementing a customer network strategy to match "your" customers, "your" business, and "your" objectives--whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.

Digital Or Death

Author: Dominic M Mazzone
Publisher: Smashbox Consulting Inc
ISBN: 0993957315
Size: 62.50 MB
Format: PDF, Docs
View: 6562
Download Read Online
Digital or Death is the first book on the world of digital strategy that won't bore you to sleep. It takes an entertaining, highly informative real world approach with enough information and energy to get you inspired to innovate. Dominic Mazzone is part digital guru, part comedian, part entrepreneurial titan. He has the uncanny ability to get you thinking in a way you never have before, while creating the motivation you'll need to succeed. If there was a book that could actually increase your drive and expand the creative part of your brain, this is the one. Here's how Digital or Death will change the way you think: • What is Digital Transformation • How to avoid being part of the Digital Die-Off • The Four Pillars of Digital Transformation • How to make Wonder Theory work for you • How to smash your industry through Revolution Delivery • Why every business needs Dynamic Interaction • Make the Strawberry Model and the Christmas Effect part of your business

The Search For Survival

Author: Henry C. Lucas
Publisher: ABC-CLIO
ISBN: 1440802777
Size: 66.62 MB
Format: PDF, Docs
View: 7445
Download Read Online
Ideal for business students, business managers, and corporate senior executives, this book distills the lessons learned from the disasters that have befallen companies that were unable to cope with disruptive technologies.