Cb7

Author: Barry J. Babin
Publisher: Cengage Learning
ISBN: 1305533976
Size: 38.28 MB
Format: PDF, ePub
View: 3737
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mm4

Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 1133629385
Size: 69.38 MB
Format: PDF, ePub
View: 3532
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Created through a student-tested, faculty-approved review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Cb

Author: Barry J. Babin
Publisher: Cengage Learning
ISBN: 1337516503
Size: 19.27 MB
Format: PDF, ePub
View: 4127
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4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essentials Of Marketing Research

Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Size: 71.41 MB
Format: PDF, ePub, Docs
View: 5941
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Essentials of Marketing Research: Putting Research into Practice, an exciting new practical guide by Kenneth E. Clow and Karen E. James offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research professionals and published practitioner studies. Clow and James explore the latest research techniques, including social media and other online methodologies, and they examine current statistical methods of analyzing data. With emphasis on how to interpret marketing research results and how to use those findings to make effective management decisions, the authors offer a unique learning-by-doing approach to understanding data analysis, interpreting data, and applying results to decision-making.

Strategic Communication For Sustainable Organizations

Author: Myria Allen
Publisher: Springer
ISBN: 3319180053
Size: 61.32 MB
Format: PDF, ePub
View: 3603
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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

Global Marketing Management

Author: Masaaki (Mike) Kotabe
Publisher: Wiley Global Education
ISBN: 1119298660
Size: 32.32 MB
Format: PDF, ePub
View: 114
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The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Cb 2

Author: Barry Babin
Publisher: Cengage Learning
ISBN: 032482999X
Size: 68.80 MB
Format: PDF, Mobi
View: 2466
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Created through a student-tested, faculty-approved review process with input from more than 175 students and instructors, CB, Second Edition, provides a streamlined introduction to the core concepts and applications of contemporary consumer behavior. This engaging and accessible solution accommodates the diverse lifestyles of today's learners by providing a full suite of proven learning tools, including chapter-by-chapter study cards, interactive quizzes, downloadable flash cards, multimedia resources, and more, all in a convenient package at a value-based price. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Speak Performance

Author: Jim Walz
Publisher: Business Expert Press
ISBN: 1606498916
Size: 53.42 MB
Format: PDF
View: 839
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Every leader needs to move people to action and align everyone’s actions toward the same goal. But how is this best accomplished? Words are a leader’s greatest tool, and metaphors are the most potent combination of words available. This book will provide you with communication tools that will take your leadership to the next level and beyond. Through the proper use of metaphors, anyone can become a better leader, align his or her team with their organizational values, and lead the organization to success. Metaphors activate vision and mission statements, enliven goals and objectives, and literally align every aspect of an organization in its intended direction. The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are actionoriented, and it will provide a schematic to organize goals and objectives that are relevant and focused on accomplishing the vision.

Sports And Entertainment Marketing

Author: Ken Kaser
Publisher: Cengage Learning
ISBN: 1305445147
Size: 45.29 MB
Format: PDF, Docs
View: 5786
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SPORTS AND ENTERTAINMENT MARKETING, 4E has expanded coverage, updated content, and exciting new features. Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Throughout the text, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.