Content Analysis

Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 1412983150
Size: 55.56 MB
Format: PDF, ePub
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

Content Analysis

Author: Klaus Krippendorff
Publisher: SAGE Publications
ISBN: 1483307034
Size: 53.46 MB
Format: PDF, Mobi
View: 7632
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

Content Analysis

Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 9780761915454
Size: 12.93 MB
Format: PDF
View: 3161
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation -- namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research -- a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Second Edition of Content Analysis is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices -- that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols.The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Author Klaus Krippendorff discusses three distinguishing characteristics of contemporary content analysis: that it is fundamentally empirically grounded, exploratory in process, and predictive or inferential in intent; that it transcends traditional notions of symbols, contents, and intents; and that it has been forced to develop a methodology of its own, one that enables researchers to plan, execute, communicate, reproduce, and critically evaluate an analysis independent of the desirability of its results.Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.

The Content Analysis Reader

Author: Klaus Krippendorff
Publisher: SAGE
ISBN: 1412949661
Size: 28.49 MB
Format: PDF
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Presenting a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology, this book offers readers additional insights into designing and conducting their own research. It enables readers to learn the process of conducting content analysis research whether used as a companion to Krippendorff's Content Analysis text, as a supplemental text for content analysis courses, or as an introduction to content analysis by examples.

From Words To Numbers

Author: Roberto Franzosi
Publisher: Cambridge University Press
ISBN: 9780521541459
Size: 31.73 MB
Format: PDF
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This book offers a a way to analyze narrative data in socio-historical research.

Basic Content Analysis

Author: Robert Philip Weber
Publisher: SAGE
ISBN: 9780803938632
Size: 51.77 MB
Format: PDF, Kindle
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This second edition of Basic Content Analysis is completely updated and offers a concise introduction to content analysis methods from a social science perspective. It includes new computer applications, new studies and an additional chapter on problems and issues that can arise when carrying out content analysis in four major areas: measurement, indication, representation and interpretation.

Qualitative Content Analysis In Practice

Author: Margrit Schreier
Publisher: SAGE
ISBN: 1446258750
Size: 20.87 MB
Format: PDF, ePub, Docs
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Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Analyzing Media Messages

Author: Daniel Riff
Publisher: Routledge
ISBN: 1135912084
Size: 53.95 MB
Format: PDF, Docs
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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Visual Methodologies

Author: Gillian Rose
Publisher: SAGE
ISBN: 1446254011
Size: 34.54 MB
Format: PDF, ePub, Mobi
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"If you need to carry out research into visuals then Rose's book provides straight forward practical assistance for how to do so... She explains clearly how we can deal with the visual from diverse approaches such as content analysis, semiotics, psychoanalysis and discourse analysis, all explained carefully, using examples, in terms of the stages of a research project." - David Machin, Cardiff University "The authoritative introductory text on the methods of visual research. Conveying the richness and excitement of visual culture research, Rose expertly navigates across a range of methodologies, explaining in detail their particular usefulness and limitations through practical examples." - Julie Doyle, University of Brighton "A welcome overview of the state of the field. Visual Methodologies succeeds both as an introductory text, certain to be widely adopted in the classroom, and as a sophisticated refresher course for those who have followed the rapid maturation of this remarkable interdisciplinary discourse - Martin Jay, University of California, Berkeley With over 25,000 copies sold worldwide, Gillian Rose's book is the bestselling critical introduction to the study and analysis of visual culture. Each chapter provides a rigorous examination and demonstration of an individual methodology, with case studies, colour images, suggested further reading and visual examples throughout. Reflecting changes in the way society consumes and creates its visual content, the updated Third Edition includes: A companion website featuring additional examples of digital media, social media, and moving images. Visit www.sagepub.co.uk/rose An additional chapter and expanded coverage on social and new media, and more information on the mass media in general (TV, print and broadcasting) An expanded focus on how each method can be used in relation to a range of different visual materials A new chapter on how to use visual materials for research and the presentation of research findings. A now classic text, the book will be used by undergraduates, postgraduates, researchers and academics looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

The Content Analysis Guidebook

Author: Kimberly A. Neuendorf
Publisher: SAGE
ISBN: 1412979471
Size: 32.79 MB
Format: PDF
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Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.