Content Is King

Author: David Chaffey
Publisher: Routledge
ISBN: 113641438X
Size: 68.79 MB
Format: PDF, ePub
View: 1532
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A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Killer Web Content

Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Size: 20.77 MB
Format: PDF, Mobi
View: 1435
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On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Killer Web Content

Author: Gerry McGovern
Publisher: A&C Black
ISBN: 1408156768
Size: 18.76 MB
Format: PDF, Kindle
View: 531
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On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.

Hot Text

Author: Jonathan Price
Publisher: New Riders
ISBN: 9780735711518
Size: 21.32 MB
Format: PDF, Docs
View: 4993
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Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

How To Blog For Profit

Author: Ruth Soukup
Publisher:
ISBN: 9780692236512
Size: 40.49 MB
Format: PDF, Kindle
View: 3617
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"Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog. With wit, wisdom, and the insight of someone who's been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about."--Page 4 of cover.

Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less

Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Size: 10.39 MB
Format: PDF, ePub, Mobi
View: 3914
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Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

The Killer Inside Me

Author: Jim Thompson
Publisher: Mulholland Books
ISBN: 0316196029
Size: 24.57 MB
Format: PDF, Mobi
View: 4760
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Everyone in the small town of Central City, Texas loves Lou Ford. A deputy sheriff, Lou's known to the small-time criminals, the real-estate entrepreneurs, and all of his coworkers--the low-lifes, the big-timers, and everyone in-between--as the nicest guy around. He may not be the brightest or the most interesting man in town, but nevertheless, he's the kind of officer you're happy to have keeping your streets safe. The sort of man you might even wish your daughter would end up with someday. But behind the platitudes and glad-handing lurks a monster the likes of which few have seen. An urge that has already claimed multiple lives, and cost Lou his brother Mike, a self-sacrificing construction worker fell to his death on the job in what was anything but an accident. A murder that Lou is determined to avenge--and if innocent people have to die in the process, well, that's perfectly all right with him. In THE KILLER INSIDE ME, Thompson goes where few novelists have dared to go, giving us a pitch-black glimpse into the mind of the American Serial Killer years before Charles Manson, John Wayne Gacy, and Brett Easton Ellis's American Psycho, in the novel that will forever be known as the master performance of one of the greatest crime novelists of all time.