Decoded

Author: Jay-Z
Publisher: Spiegel & Grau
ISBN: 1588369595
Size: 71.74 MB
Format: PDF, ePub
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Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

Decoded

Author: Phil Barden
Publisher: John Wiley & Sons
ISBN: 1118345592
Size: 24.95 MB
Format: PDF, ePub, Mobi
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout

Decoded

Author: Mai Jia
Publisher: Penguin UK
ISBN: 0241961998
Size: 17.89 MB
Format: PDF, ePub
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Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.

Da Vinci Decoded

Author: Michael J. Gelb
Publisher: Delacorte Press
ISBN: 9780440335207
Size: 40.14 MB
Format: PDF, Mobi
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Author Michael Gelb ignited the current fascination with all things Da Vinci with his runaway bestseller, How to Think like Leonardo da Vinci: Seven Steps to Genius Every Day. Just as that book showed readers how to use the seven Da Vincian principles to develop their creative potential, his new book, Da Vinci Decoded, will help you use the same principles to cultivate your spiritual potential. Wonder. Appreciation. Awareness. Wholeness…In the Western world of the fifteenth century, these personal qualities were all boldly embodied in one extraordinary man. From art to botany, anatomy to mechanics, Da Vinci was a profoundly original thinker fully in tune with the world of man and nature, and with the divine spirit that bridges the two. In this bold new guide to awakening the soul, Michael Gelb draws on Leonardo’s writings, inventions, and works of art to show how you, too, can practice the seven essential principles by which Leonardo lived and worked: Filled with practical exercises that will help you put each of the seven principles into use, a series of reflective questions designed for self-assessment, and inspirational sayings drawn from the world’s great wisdom traditions, Da Vinci Decoded offers a wide range of tools to use in your spiritual quest. Now you can let Leonardo and this book be your personal guides to creating your own personal spiritual renaissance today. From the Hardcover edition.

Race Decoded

Author: Catherine Bliss
Publisher: Stanford University Press
ISBN: 0804782059
Size: 78.35 MB
Format: PDF
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In 2000, with the success of the Human Genome Project, scientists declared the death of race in biology and medicine. But within five years, many of these same scientists had reversed course and embarked upon a new hunt for the biological meaning of race. Drawing on personal interviews and life stories, Race Decoded takes us into the world of elite genome scientists—including Francis Collins, director of the NIH; Craig Venter, the first person to create a synthetic genome; and Spencer Wells, National Geographic Society explorer-in-residence, among others—to show how and why they are formulating new ways of thinking about race. In this original exploration, Catherine Bliss reveals a paradigm shift, both at the level of science and society, from colorblindness to racial consciousness. Scientists have been fighting older understandings of race in biology while simultaneously promoting a new grand-scale program of minority inclusion. In selecting research topics or considering research design, scientists routinely draw upon personal experience of race to push the public to think about race as a biosocial entity, and even those of the most privileged racial and social backgrounds incorporate identity politics in the scientific process. Though individual scientists may view their positions differently—whether as a black civil rights activist or a white bench scientist—all stakeholders in the scientific debates are drawing on memories of racial discrimination to fashion a science-based activism to fight for social justice.

The Book Of Revelation Decoded

Author: Rabbi K A Schneider
Publisher: Charisma Media
ISBN: 1629991090
Size: 70.93 MB
Format: PDF, ePub, Docs
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Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.

Demonetisation Decoded

Author: Jayati Ghosh
Publisher: Taylor & Francis
ISBN: 1351664018
Size: 52.38 MB
Format: PDF
View: 144
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On the night of 8 November 2016, at 8:15 pm, India’s Prime Minister, Narendra Modi, announced in a televised broadcast to the nation that with effect from midnight, currency notes of denominations Rs 500 and Rs 1,000 would no longer be legal tender. In one stroke, this involved the de-recognition of over 86 per cent of the value of Indian currency in circulation with only four hours’ notice. This important book provides a quick and concise explanation of the goals, implications, initial effects and the political economy of this major demonetisation move by the Government of India. It clarifies key concepts and offers astute economic analysis to guide the reader through the various claims, arguments and critiques that have been made; highlights the complexities of the processes that have been unleashed; and examines the likely outcomes in the long term as well as those that are immediately evident. Timely and lucid, this book will interest students and researchers in the fields of economics, finance, management, law, politics and governance as well as policy makers, legislators, civil society activists and the media.

History Decoded

Author: Brad Meltzer
Publisher: Workman Publishing
ISBN: 0761177450
Size: 46.92 MB
Format: PDF, Docs
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A book inspired by the History Network show explores unexplained mysteries, including what the government is hiding in Area 51, and what happened to the Confederacy's nineteen million dollars in gold and silver at the end of the Civil War.

The Kitchen Decoded

Author: Logan Levant
Publisher: Skyhorse Publishing, Inc.
ISBN: 1632200163
Size: 66.18 MB
Format: PDF
View: 6586
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A beginner’s guide to cooking, featuring recipes from the famous Buttercake Bakery in Los Angeles. Cooking can be intimidating, but with the right equipment and a few great recipes, it doesn’t have to be. The Kitchen Decoded is a fun new cookbook with chapters organized according to gadgets and appliances, and accompanying recipes that can be prepared with each tool. Designed to arm every would-be cook with an arsenal of time-tested equipment and foolproof dishes, The Kitchen Decoded is packed with meals guaranteed to impress guests and loved ones. Logan Levant, owner of LA’s famous Buttercake Bakery for ten years, spent countless hours showing friends how to use the kitchen tools they received as gifts . . . and thus the idea of The Kitchen Decoded was born. By following Logan’s professional tips and simple how-to guides, anyone can learn how to make the most of their kitchen—or simply whip up an impressive batch of Buttercake Bakery lemon bars (with the help of a KitchenAid stand mixer and a microplane, that is). Other tools featured include the Cuisinart food processor, the Le Creuset stock pot, cookie sheets, measuring tools, and other basic and advanced gadgets of all sorts. Pair any gift of amazing-but-mysterious kitchen equipment with The Kitchen Decoded to ensure that your thoughtful present is put to good use. This book is a must-have for every home cook! Skyhorse Publishing, along with our Good Books and Arcade imprints, is proud to publish a broad range of cookbooks, including books on juicing, grilling, baking, frying, home brewing and winemaking, slow cookers, and cast iron cooking. We’ve been successful with books on gluten-free cooking, vegetarian and vegan cooking, paleo, raw foods, and more. Our list includes French cooking, Swedish cooking, Austrian and German cooking, Cajun cooking, as well as books on jerky, canning and preserving, peanut butter, meatballs, oil and vinegar, bone broth, and more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.