Designing Visual Language

Author: Charles Kostelnick
Publisher: Longman Publishing Group
ISBN: 9780205616404
Size: 67.76 MB
Format: PDF, Docs
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Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

Designing Texts

Author: Eva R. Brumberger
Publisher: Routledge
ISBN: 1351868136
Size: 17.15 MB
Format: PDF, Docs
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'Designing Texts' is an edited collection dedicated to teaching visual communication in non-visual disciplines, with a particular focus on the fields of technical and professional communication, rhetoric, and composition.

Exploring Composition Studies

Author: Kelly Ritter
Publisher: University Press of Colorado
ISBN: 0874218837
Size: 45.37 MB
Format: PDF, Docs
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Kelly Ritter and Paul Kei Matsuda have created an essential introduction to the field of composition studies for graduate students and instructors new to the study of writing. The book offers a careful exploration of this diverse field, focusing specifically on scholarship of writing and composing. Within this territory, the authors draw the boundaries broadly, to include allied sites of research such as professional and technical writing, writing across the curriculum programs, writing centers, and writing program administration. Importantly, they represent composition as a dynamic, eclectic field, influenced by factors both within the academy and without. The editors and their sixteen seasoned contributors have created a comprehensive and thoughtful exploration of composition studies as it stands in the early twenty-first century. Given the rapid growth of this field and the evolution of it research and pedagogical agendas over even the last ten years, this multi-vocal introduction is long overdue.

Teaching Intercultural Rhetoric And Technical Communication

Author: Barry Thatcher
Publisher: Routledge
ISBN: 1351841386
Size: 45.56 MB
Format: PDF, Mobi
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In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different educational settings.

Shaping Information

Author: Charles Kostelnick
Publisher: SIU Press
ISBN: 9780809325023
Size: 71.47 MB
Format: PDF, ePub, Mobi
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From charts, texts, and graphs to illustrations, icons, and screens, we live in an information age saturated with visual language. Yet the underlying principles that provide structure for visual language have long eluded scholars of rhetoric, design, and engineering. To function as a language that reliably conveys meaning, visual language must embody codes that normalize its practices among both the designers who employ it and the readers who interpret it. In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication—text design, data displays, illustrations—is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities. Drawing on rhetorical theory, design studies, and a broad array of historical and contemporary examples, Shaping Information: The Rhetoric of Visual Conventions explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual information. Kostelnick and Hassett extend contemporary theories that define rhetoric as a social act, arguing that visual conventions also thrive within discourse communities and are fragile forms that vary widely in their longevity and scope. Shaping Information: The Rhetoric of Visual Conventions is a thorough guide for scholars, teachers and practitioners of rhetoric and business and technical communication and for professionals in engineering, science, design, and business.

Content And Complexity

Author: Michael J. Albers
Publisher: Routledge
ISBN: 1135637512
Size: 27.20 MB
Format: PDF, ePub
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Information design is an emerging area in technical communication, garnering increased attention in recent times as more information is presented through both old and new media. In this volume, editors Michael J. Albers and Beth Mazur bring together scholars and practitioners to explore the issues facing those in this exciting new field. Treating information as it applies to technical communication, with a special emphasis on computer-centric industries, this volume delves into the role of information design in assisting with concepts, such as usability, documenting procedures, and designing for users. Influential members in the technical communication field examine such issues as the application of information design in structuring technical material; innovative ways of integrating information design within development methodologies and social aspects of the workplace; and theoretical approaches that include a practical application of information design, emphasizing the intersection of information design theories and workplace reality. This collection approaches information design from the language-based technical communication side, emphasizing the role of content as it relates to complexity in information design. As such, it treats as paramount the rhetorical and contextual strategies required for the effective design and transmission of information. Content and Complexity: Information Design in Technical Communication explores both theoretical perspectives, as well as the practicalities of information design in areas relevant to technical communicators. This integration of theoretical and applied components make it a practical resource for students, educators, academic researchers, and practitioners in the technical communication and information design fields.

Oral Presentations For Technical Communication

Author: Laura J. Gurak
Publisher: Longman Pub Group
ISBN: 9780205294152
Size: 25.67 MB
Format: PDF, Mobi
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Oral Presentations for Technical Communication provides what most technical communication books lack: clear, accessible instruction on speaking. This book helps professionals master public speaking in a technical or scientific environment, whether it be through traditional presentations with whiteboards and flipcharts or presentations with computer software such as PowerPoint. Unlike most general speech texts, which include examples from various disciplines, Oral Presentations uses specific examples from the fields of science and technology and shows how skilled technical communicators make complex information accessible to non-technical audiences. The first three parts of the book focus on basic skills and concepts, including four basic types of presentations relevant to technical communication. The last two parts introduce more advanced topics, such as legal, privacy, and censorship issues, and the changing nature of presentations in the digital age. Oral Presentations thus brings together the best, most current instruction from three fields: technical communication/rhetoric, speech communication, and computer and information technology. For professionals in public speaking, oral presentations, and technical communication.

Writing White Papers

Author: Michael A. Stelzner
Publisher: Michael Stelzner
ISBN: 0977716937
Size: 19.56 MB
Format: PDF
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Writing White Papers provides more than 200 pages of how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. --from publisher description.

Managing Enterprise Content

Author: Ann Rockley
Publisher: New Riders
ISBN: 0132931648
Size: 43.62 MB
Format: PDF, Mobi
View: 5550
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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.