Eating The Big Fish

Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 9780470527757
Size: 53.36 MB
Format: PDF, ePub, Docs
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Eating The Big Fish

Author: Adam Morgan
Publisher: Wiley
ISBN: 9780470238271
Size: 59.52 MB
Format: PDF
View: 689
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

A Beautiful Constraint

Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1118899458
Size: 40.68 MB
Format: PDF, Docs
View: 253
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An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.

This Is Not My Hat

Author: Jon Klassen
Publisher: Candlewick Press
ISBN: 0763655996
Size: 65.41 MB
Format: PDF
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A little fish thinks he can get away with stealing a hat.

It S Not The Big That Eat The Small It S The Fast That Eat The Slow

Author: Jason Jennings
Publisher: Harper Collins
ISBN: 0066620546
Size: 22.70 MB
Format: PDF, Kindle
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Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast. Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow! Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else. They asked questions like: What is the difference between speed and haste? Where does business go to spot trends before the competition? How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast? And studied the world's fastest companies like: H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America. AOL who gulped down Netscape and Time Warner in record time. Charles Schwab the new dominant name in discount and on-line financial services. The results are in this sensational book... a national bestseller, translated all over the globe and universally praised. Would you like to make speed a competitive tool in your business? Here's your roadmap!

The Pirate Inside

Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1119995612
Size: 69.82 MB
Format: PDF, Kindle
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Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.

Four Fish

Author: Paul Greenberg
Publisher: Penguin
ISBN: 9781101442296
Size: 61.94 MB
Format: PDF, ePub
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"A necessary book for anyone truly interested in what we take from the sea to eat, and how, and why." -Sam Sifton, The New York Times Book Review. Acclaimed author of American Catch and The Omega Princple and life-long fisherman, Paul Greenberg takes us on a journey, examining the four fish that dominate our menus: salmon, sea bass, cod, and tuna. Investigating the forces that get fish to our dinner tables, Greenberg reveals our damaged relationship with the ocean and its inhabitants. Just three decades ago, nearly everything we ate from the sea was wild. Today, rampant overfishing and an unprecedented biotech revolution have brought us to a point where wild and farmed fish occupy equal parts of a complex marketplace. Four Fish offers a way for us to move toward a future in which healthy and sustainable seafood is the rule rather than the exception.

Gastrophysics

Author: Charles Spence
Publisher: Penguin
ISBN: 0735223467
Size: 74.75 MB
Format: PDF, Mobi
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The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations.

The Old Man And The Sea

Author: Ernest Miller Hemingway
Publisher: Al Manhal
ISBN:
Size: 66.98 MB
Format: PDF, ePub, Docs
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This is an Egyptian edition of one of the most internationally celebrated works of fiction, Hemingway’s The old Man and the Sea. A Pulitzer-award and - Noble-prize winner, this work has cer- tainly become so extensively known all over the world, receiving a myriad of critical studies and translations. Hemingway himself could have never imagined such a sweeping success for his novel- la, devised while temporarily staying (for a few weeks) at a fishing village in Cuba. It is not simply the story of a big fish catch, but it is the story of a touching human relationship between old age and younghood, not to mention its highly philosophical message that it carries. All this, apart from other equally significant factors, makes Hemingway’s work worth reading and contemplating.