Legal Strategies

Author: Antoine Masson
Publisher: Springer Science & Business Media
ISBN: 9783642021350
Size: 51.21 MB
Format: PDF, Mobi
View: 4096
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Far from regarding the law as supreme, corporations approach law as an element of executive thought and action aimed at optimizing competitiveness. The objective of this book is to identify, explore and define corporate legal strategies that seek advantage in the opportunities revealed when the Law is perceived as a resource to be mobilized and aligned with the firm’s business and economic agendas.

Computer Mediated Marketing Strategies Social Media And Online Brand Communities

Author: Bowen, Gordon
Publisher: IGI Global
ISBN: 1466665963
Size: 65.65 MB
Format: PDF
View: 4281
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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

International Environmental Standards Handbook

Author: Scott S. Olson
Publisher: CRC Press
ISBN: 9781420048520
Size: 34.98 MB
Format: PDF, Docs
View: 243
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The International Environmental Standards Handbook provides the necessary historical background to understand the current status of international environmental standards. The practicality of the book is evident in the inclusion of material: copies of available treaties, laws and standards, as well as recommendations for businesses. This book is an important tool for companies that are increasingly impacted by the global market. Today's companies need to know what environmental controls are in effect in various countries and how they impact the ability to compete. Lack of knowledge about - and noncompliance with - international standards results in reduced sales and partnership opportunities as well as liability and possible legal action against the company. This valuable comprehensive desk reference, suitable for the novice and the professional, provides a background in the origin of international environmental concerns and controls; the way in which these concerns manifested themselves in treaties, laws, and standards; how countries differ in current expectation; and, most importantly, the evolving consensus of using a universal quality assurance standard for environmental management. International Environmental Standards Handbook gives a structured method to improve environmental performance. It contains many of the environmental tools and methodologies that environmental managers can use for short-term and long-term business decision making in a global environment.

Corporate Governance

Author: Alan Calder
Publisher: Kogan Page Publishers
ISBN: 0749448172
Size: 12.24 MB
Format: PDF, Mobi
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Studies have shown that a company's share price is often linked to how well governed the company is, providing board members with a strong financial incentive to maintain good corporate governance practices. Yet what may constitute good governance will vary across different countries and companies, and there is no 'one size fits all' model of corporate governance. Corporate Governance will help you to become familiar with the principles and practice of good governance appropriate to your company, enabling you to uphold those standards that will improve your corporate reputation while providing reassurance to market regulators. For directors of companies of all shapes and sizes, this is essential reading, and will answer all your questions on what good corporate governance means for you, your company's reputation and its share price.

The Shareholder Value Myth

Author: Lynn A. Stout
Publisher: Berrett-Koehler Publishers
ISBN: 1605098167
Size: 57.70 MB
Format: PDF, ePub, Mobi
View: 2888
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Executives, investors, and the business press routinely chant the mantra that corporations are required to “maximize shareholder value.” In this pathbreaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well, leading managers to focus myopically on short-term earnings; discouraging investment and innovation; harming employees, customers, and communities; and causing companies to indulge in reckless, sociopathic, and irresponsible behaviors. And she looks at new models of corporate purpose that better serve the needs of investors, corporations, and society.

Environmental Management Strategies

Author: Gabriele Crognale
Publisher: Prentice Hall
ISBN: 9780137398898
Size: 49.11 MB
Format: PDF, Kindle
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Innovative strategies for building corporate environmental programs that meet government regulations--and serve the needs of the business. The author presents real case studies of environmental management at leading firms and reveals the role of ISO 14000 in worldwide environmental management.

Competitive Advantage

Author: Michael E. Porter
Publisher: Simon and Schuster
ISBN: 1416595848
Size: 58.82 MB
Format: PDF, ePub
View: 6165
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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.