Marketing Management 3rd Edn

Author: Philip Kotler
Publisher: Pearson Higher Ed
ISBN: 1292106085
Size: 35.83 MB
Format: PDF, Mobi
View: 4261
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The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe. Fresh European examples which make students feel at home. The inclusion of the work of prominent European academics. A focus on the digital challenges for marketers. An emphasis on the importance of creative thinking and its contribution to marketing practice. New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.

Preface To Marketing Management

Author: J. Paul Peter
Publisher: McGraw-Hill Higher Education
ISBN: 1259200108
Size: 38.58 MB
Format: PDF, ePub
View: 960
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Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Marketing Management Fourteenth Canadian Edition

Author: Philip T Kotler
Publisher: Pearson Education Canada
ISBN: 013307675X
Size: 12.53 MB
Format: PDF
View: 7344
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The text consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice. The Companion Website is not included with the purchase of this product. Important Notice: The digital edition of this book is missing some of the images found in the physical edition.

Marketing Management

Author: Philip Kotler
Publisher:
ISBN: 9780273753360
Size: 27.13 MB
Format: PDF, ePub
View: 1086
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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Kotler On Marketing

Author: Philip Kotler
Publisher: Simon and Schuster
ISBN: 1471109569
Size: 16.41 MB
Format: PDF, Mobi
View: 1695
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Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Strategic Brand Management

Author: Kevin Lane Keller
Publisher: Pearson Higher Ed
ISBN: 0133255425
Size: 43.17 MB
Format: PDF, Docs
View: 5871
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

Framework For Marketing Management

Author: Philip Kotler
Publisher: Pearson Higher Ed
ISBN: 0132997975
Size: 55.65 MB
Format: PDF, Mobi
View: 5526
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.