Negative Political Advertising

Author: Karen S. Johnson-Cartee
Publisher: Routledge
ISBN: 1135439184
Size: 51.55 MB
Format: PDF, Kindle
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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

The Networked Young Citizen

Author: Brian D. Loader
Publisher: Routledge
ISBN: 1317696948
Size: 11.28 MB
Format: PDF, ePub, Docs
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The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens. This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.

The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Taylor & Francis
ISBN: 1317328884
Size: 76.88 MB
Format: PDF, ePub, Docs
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Race And Contention In Twenty First Century U S Media

Author: Jason A. Smith
Publisher: Routledge
ISBN: 1317385136
Size: 64.59 MB
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This volume explores and clarifies the complex intersection of race and media in the contemporary United States. Due to the changing dynamics of how racial politics are played out in the contemporary US (as seen with debates of the "post-racial" society), as well as the changing dynamics of the media itself ("new vs. old" media debates), an interrogation of the role of the media and its various institutions within this area of social inquiry is necessary. Contributors contend that race in the United States is dynamic, connected to social, economic, and political structures which are continually altering themselves. The book seeks to highlight the contested space that the media provides for changing dimensions of race, examining the ways that various representations can both hinder or promote positive racial views, considering media in relation to other institutions, and moving beyond thinking of media as a passive and singular institution.

A Cognitive Psychology Of Mass Communication

Author: Richard Jackson Harris
Publisher: Routledge
ISBN: 1136276580
Size: 70.75 MB
Format: PDF, Docs
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A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

The Dynamics Of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Size: 20.79 MB
Format: PDF, Mobi
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

The Handbook Of Communication And Corporate Reputation

Author: Craig E. Carroll
Publisher: John Wiley & Sons
ISBN: 111833549X
Size: 56.16 MB
Format: PDF, ePub
View: 106
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Political Advertising In The United States

Author: Erika Franklin Fowler
Publisher:
ISBN: 9780813349756
Size: 49.15 MB
Format: PDF, ePub, Mobi
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Political advertising is as important as ever--ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape today. The authors analyze the major trends in advertising in both presidential and congressional elections and the effect political ads have on voters--from the impact of today’s regulatory environment on the sponsorship and content of political advertising, to how data analysis has allowed for more sophisticated targeting and how the rise of the Internet and social media has changed the distribution of ads. The authors, co-directors of the Wesleyan Media Project, draw from the most up-to-date data on political advertising to illustrate and support their arguments. Written in an accessible and easy to understand manner, this is a book that will appeal to students, scholars and political practitioners.

Personal Connections In The Digital Age

Author: Nancy K. Baym
Publisher: Polity
ISBN: 0745643310
Size: 20.59 MB
Format: PDF, Mobi
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The internet and the mobile phone have disrupted many of our conventional understandings of our selves and our relationships, raising anxieties and hopes about their effects on our lives. This timely and vibrant book provides frameworks for thinking critically about the roles of digital media in personal relationships. Rather than providing exuberant accounts or cautionary tales, it offers a data-grounded primer on how to make sense of these important changes in relational life. The book identifies the core relational issues these media disturb and shows how the ways we talk about them echo historical discussions about earlier communication technologies. Chapters explore how we use mediated language and nonverbal behavior to develop and maintain communities, social networks, new relationships, and to maintain relationships in our everyday lives. It combines research findings with lively examples to address questions such as whether mediated interaction can be warm and personal, whether people are honest about themselves online, whether relationships that start online can work, and whether using these media damages the other relationships in our lives. Throughout, the book argues for approaching these questions with firm understandings of the qualities of media as well as the social and personal contexts in which they are developed and used. Personal Connections in the Digital Age will be required reading for all students and scholars of media, communication studies, and sociology, as well as all those who want a firmer understanding of digital media and everyday life.

40 Days Of Dating

Author: Jessica Walsh
Publisher: Abrams
ISBN: 1613127154
Size: 39.78 MB
Format: PDF, Kindle
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.