No B S Guide To Direct Response Social Media Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 161308322X
Size: 36.96 MB
Format: PDF
View: 3694
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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

No B S Guide To Direct Response Social Media

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1599185776
Size: 38.48 MB
Format: PDF, ePub, Docs
View: 1718
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To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable "likes” and "shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effectivein all other mediums. This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

No B S Time Management For Entrepreneurs

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082452
Size: 62.85 MB
Format: PDF, Kindle
View: 4147
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In 2004, Kennedy took on the world of cell phones, PDAs, faxes, emails and every other communication device that pervade the lives of entrepreneurs and suggested when to tap it, and when to give it the heave-ho. He delivered a fresh take on the mantra “time is money” and showed entrepreneurs how to maximize their time to better manage their business. However, times have changed and so has the technology. In this latest edition, Kennedy tackles the technology of today and delivers new insights and tools for boosting personal productivity in keeping with his “less is more” approach. New material includes how to outsource, buying experts, expertise and time. Kennedy covers virtual assistants, errand-running services, and the far-reaching scope of activities and tasks people are paying others to do for them. Kennedy also adds two new chapters discussing how to get more accomplished by leveraging cooperative relationships, why goal setting (and New Year’s Resolutions) fails and how he manages achievement.

No B S Guide To Powerful Presentations

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613083645
Size: 41.77 MB
Format: PDF, Mobi
View: 5782
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Can One Great Presentation Make You Rich? The answer is YES. Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also why you're presenting, how you're presenting it, and who you're presenting to. Kennedy and Mathews cover: The 12-Step Speaker's Formula A Blueprint for Creating Irresistible Offers The 4 Secrets of Mass Persuasion The 7-Minute Rule of Audience Engagement How to Automate Your Webinars and Your Profits How to Double Your Sales with a Multimedia Follow-up System Discover the battle-tested, carefully-crafted, revenue-generating tools to creating, delivering, and marketing presentations that can change everything.

No B S Direct Marketing

Author: Dan S. Kennedy
Publisher: Entrepreneur Press
ISBN: 1613082320
Size: 18.48 MB
Format: PDF, Docs
View: 1943
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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Everything You Need To Know About Social Media

Author: Greta Van Susteren
Publisher: Simon and Schuster
ISBN: 150113244X
Size: 33.45 MB
Format: PDF, Docs
View: 4223
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A step-by-step guide intended to help readers understand the major social platforms, including Facebook, Twitter, LinkedIn, Instagram, and Snapchat, addresses important moral and behavioral issues.

Apex

Author: Mercedes Lackey
Publisher: Disney Electronic Content
ISBN: 148474859X
Size: 70.72 MB
Format: PDF, Docs
View: 2578
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Being a member of the Elite Hunter Command imperils Joy in more ways than one. In their latest clash with Othersiders, the army of monsters nearly wiped them out. Apex City is safe...for now. But within the city barriers, Joy must wage a different kind of war. The corrupt and powerful PsiCorps is determined to usurp the Hunters as chief defenders of Apex City and Joy is now squarely in their crosshairs. Unused to playing political games, she has very few people she can truly trust—not even Josh, her first friend in Apex City, who broke up with her when it became too dangerous for a Psimon to be dating a Hunter. Then Josh comes to Joy for help. He fears that Abigail Drift, the head of PsiCorps, will soon use him in her twisted experiments designed to empower PsiCorps and render Hunters superfluous--a scheme that's already killed off dozens of Psimons. Joy manages to smuggle Josh to safety, but he cannot evade Drift forever... As Joy faces ever more powerful Othersiders, she is helped by the most surprising ally imaginable---the same Folk Mage she once met in battle on the train to Apex City. But can Joy trust the most cunning and treacherous of all Othersiders? In the thrilling finale to Mercedes Lackey's #1 New York Times bestselling trilogy, Joy must risk everything to end a brutal war...before she loses all she's ever loved.

The Passionate Entrepreneur

Author: Steve Adams
Publisher:
ISBN: 9781599323589
Size: 55.72 MB
Format: PDF
View: 1680
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Meet Steve Adams, who at age 32 was a banking executive and flying high. Everyone was proud of him. And he was dying inside. Adams had long yearned for something else – a dream that you, too, may harbor in your heart. He had a passion waiting to blossom. He wanted to make it as an entrepreneur in his own business. He wanted to do something meaningful. “Win or lose,” he writes, “I knew my only real anguish would be regretting in twenty or thirty years why that young man never just took that chance.” Today, Adams operates successful Pet Supplies Plus stores across the country. His was a journey of severe challenges overcome, and in The Passionate Entrepreneur he shares his mistakes and heartaches and what he learned from them in his pursuit of success. He imparts the lessons about the systems and strategies essential to running a successful business. Among them: how to treat employees, appeal to customers, and establish your brand, all the while paying meticulous attention to the bottom line. Above all, however, an entrepreneur must understand the true bottom line – the meaning of success itself. Adams knows that business without passion is a mere exercise in numbers. Profit without purpose can drain the soul. He wanted to be an entrepreneur so that he could lead others to a better life – his family, his employees, his clients, and his community. An entrepreneur needs a mission and absolute clarity about what he or she wants to accomplish. The Passionate Entrepreneur is a book of encouragement for those who are ready to pursue their dreams and for those who fear, in their frustration, that they have forgotten them. Steve Adams gets to the heart of the matter, and he is waiting to speak to you. Foreword by Lee Milteer

Marketing Research Tools And Techniques

Author: Nigel Bradley
Publisher: Oxford University Press
ISBN: 019965509X
Size: 34.42 MB
Format: PDF, ePub, Docs
View: 2874
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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.