The Cluetrain Manifesto

Author: Rick Levine
Publisher: Basic Books
ISBN: 9780465024094
Size: 69.18 MB
Format: PDF
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Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

The Cluetrain Manifesto

Author: Rick Levine
Publisher: Basic Books
ISBN: 0465004148
Size: 17.77 MB
Format: PDF, Mobi
View: 763
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The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: “Markets consist of human beings, not demographic sectors”; thesis no. 20: “Companies need to realize their markets are often laughing. At them.” The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, JP Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.

The Intention Economy

Author: Doc Searls
Publisher: Harvard Business Press
ISBN: 1422158527
Size: 72.11 MB
Format: PDF, Kindle
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Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

Small Pieces Loosely Joined

Author: David Weinberger
Publisher: Basic Books
ISBN: 0786730455
Size: 79.87 MB
Format: PDF
View: 779
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In this insightful social commentary, David Weinberger goes beyond misdirected hype to reveal what is truly revolutionary about the Web. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the Web is transforming not only social institutions but also bedrock concepts of our world such as space, time, self, knowledge-even reality itself. Through stories of life on the Web, a unique take on Web sites, and a pervasive sense of humor, Weinberger is the first to put the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this seemingly weird new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web as never before.

Everything Is Miscellaneous

Author: David Weinberger
Publisher: Macmillan
ISBN: 9780805088113
Size: 70.48 MB
Format: PDF, Docs
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The seminal author of Small Pieces Loosely Joined analyzes the implications of the digital revolution in terms of modern-day business, education, politics, science, and culture and explains how to take advantage of the new emphasis on the miscellaneous and the deluge of information in both the workplace and in one's personal life. 60,000 first printing.

Too Big To Know

Author: David Weinberger
Publisher: Basic Books
ISBN: 0465038727
Size: 60.94 MB
Format: PDF, Kindle
View: 4587
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowledge seeker . . . if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts. This groundbreaking book shakes the foundations of our concept of knowledge—from the role of facts to the value of books and the authority of experts—providing a compelling vision of the future of knowledge in a connected world.

Demand Horizon

Author: Gerry Campbell
Publisher: Advantage Media Group
ISBN: 1599324121
Size: 48.57 MB
Format: PDF
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The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept. Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.

Beyond Buzz

Author: Lois Kelly
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814429907
Size: 21.82 MB
Format: PDF, Kindle
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This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today," "BrandWeek," "The Wall St. Journal," "Advertising Age," and "Adweek," She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization.

Branding Unbound

Author: Rick Mathieson
Publisher: AMACOM Div American Mgmt Assn
ISBN: 9780814428900
Size: 63.35 MB
Format: PDF
View: 6045
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Using wireless technology to create a new kind of brand relationship with customers.