The Dealmaker S Ten Commandments

Author: Jeff B. Cohen
Publisher: Amer Bar Assn
ISBN: 9781627227612
Size: 73.39 MB
Format: PDF, Mobi
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This book is dually inspired by Machiavelli's "The Prince" and the Ten Commandments. It is a practical, slightly tongue-in-cheek business guide to negotiating and closing a business deal. Peppered with actual stories from the deal-making capitol of the world—Hollywood, California, the strategies provided are perfect for any business environment, and the enjoyable and intriguing way the information is imparted make this a practical business book with a light-hearted twist!

Marketing Above The Noise

Author: Linda J. Popky
Publisher: Routledge
ISBN: 1351861417
Size: 77.23 MB
Format: PDF, ePub
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Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a contrarian approach by not focusing on social media, digital marketing, or other new tactics, and instead helping organizations understand: * The critical upfront work needed to really understand customers, markets and unmet needs * The value of consistent, focused messaging * Why empowering employees to effectively represent the brand is so critical * How to thrive in an age of user-generated content and customer driven marketing * Why it's key not to confuse selling with installing The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment. Today's businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd--above the marketing fray. Most organizations don't have the luxury of being able to start from a clean slate to develop new marketing strategies. They have existing customers, existing channels and relationships, existing ways of doing business. With limited resources, they're not able to integrate every new tactic as it appears and they're not sure how to prioritize all of these options. What's needed is a timeless framework--a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business--not just once, but time and time again.

Don T Do It The Hard Way

Author: Your Uncle Ralph, Delvin Chatterson
Publisher: AuthorHouse
ISBN: 1496932234
Size: 20.86 MB
Format: PDF, Docs
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Don’t Do It the Hard Way “A wise man learns from the mistakes of others, Only a fool insists on making his own.” Learn how to be better and do better by sharing the stories of experienced entrepreneurs. In this book Uncle Ralph will help you with: • Getting Started • Operating Effectiveness • Managing Relationships • Customer Service • Strategic Leadership • Managing the Numbers • Marketing & Sales • Building Business Value You will be inspired and informed. And you will learn from the mistakes of others to avoid making too many of your own. Plus: How to Avoid the Seven Biggest Mistakes that Entrepreneurs Make.

The Chairman

Author: Kevin J. Dunne
Publisher: AuthorHouse
ISBN: 1496932870
Size: 37.45 MB
Format: PDF, ePub, Mobi
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Baxter “Boxer” Tate is preparing to graduate with poor grades from an unaccredited law school when he first encounters Miller Johnson, a partner at Malloy, a third-rate insurance defense firm. Boxer is being sued in a personal-injury case, but after meeting with Miller, he knows he will get Miller’s firm to give him a job—his first step on the road to judicial superstardom. After passing the bar exam, Boxer joins the Malloy law firm and finds himself entering the legal profession through a variety of judicial hellholes. There he thrives, learning to be an articulate, effective advocate—a courtroom magician of sorts. His star begins to rise, and he’s finally going in the direction he wants. But then he loses some big ones and spends time in jail. He falls in love with two women at once and is soon hated by judges and adversaries alike. As his fate becomes more uncertain, he wonders whether the judicial system actually renders justice in a world where the bench and the bar are both corrupt. This legal thriller follows the changing fates of a talented but controversial lawyer through the ins and outs of the legal profession.

No

Author: Jim Camp
Publisher: Crown Business
ISBN: 0307394891
Size: 68.55 MB
Format: PDF, Mobi
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Jim Camp, the world’s #1 negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. • Out of the blue your best customer demands a huge discount—or else he takes his business elsewhere. • You think you finally have a buyer for your home, but then at the last minute she demands that you pay for new landscaping of the yard—or no deal. There are plenty of other properties for sale, and she says she’ll walk. • Your son is having trouble in school, and you have to think about how to deal with his “my way or the highway” teacher. When confronted with these—and innumerable other—day-to-day negotiating challenges at work and in your personal life, most people start to guess about how much they should give up in compromise to make the other side happy (“I’ll just meet them halfway, and we can put this problem to bed”). Jim Camp has a better way for you to negotiate: NO. Saying “no” is not about being hard-nosed or intransigent. Rather, it stops everyone in their tracks, clears the air, and allows you to get at what the real issues are. It is a proven and an amazingly effective system that avoids unwarranted assumptions, needless compromises, and wild guesses, showing: • How to stop being needy, banishing emotional responses such as “I must keep this customer’s business” or “I have to sell this house now,” and start focusing on what you can control—yourself • Why in a negotiation the two worst things to hear are “yes” and “maybe” • How to get to the heart of the issue through the art and science of asking great questions • How to find out who the real “decider” is and stop negotiating with the unqualified We live in a compromise- and assumption-based world, but Jim Camp flips conventional wisdom on its head and in the process makes you a more effective negotiator with clients, customers, spouses, kids, neighbors, and coworkers. Through Camp’s system you’ll find that “no” is just the start of the negotiation, not the end of it. With it, you’ll get everything you want and you’ll build solid relationships with those you negotiate with. From the Hardcover edition.

A Short Course In International Negotiating

Author: Jeffrey E. Curry
Publisher: World Trade Press
ISBN: 9781885073518
Size: 56.47 MB
Format: PDF, Kindle
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This book provides the foundation for successful international negotiations. Whether buying a suitcase of sweaters in the Andes or negotiating a joint venture factory in China that will employ 3,000 workers, this book will prove to be invaluable.

For Love And Liberty

Author: Alyssa Cole
Publisher:
ISBN: 9781941885017
Size: 20.31 MB
Format: PDF, ePub, Docs
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In BE NOT AFRAID by Alyssa Cole, a black Patriot captured by the British falls in love with a headstrong runaway determined to leave the colonies...while a wounded British soldier discovers the healing power of love in the arms of a gentle native woman in A SWEET SURRENDER by Lena Hart...in REBELS AT HEART by Kate McMurray, two men must make hard choices if they are to stay together when war arrives on the shores of their home in New York City...at last, in HOME by Stacey Agdern, a young Jewish couple must decide what can hold them together before war and geography tear them apart.

The Hollywood Commandments

Author: DeVon Franklin
Publisher: HarperCollins
ISBN: 0062684329
Size: 67.40 MB
Format: PDF, ePub, Docs
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DeVon Franklin, New York Times bestselling author of The Wait and prominent Hollywood producer, reveals that secular and spiritual success are not opposites. To have one, you need the other. You can be wildly successful without losing your faith. In fact, your secular success will strengthen your faith if you allow it. Too often we believe that success in secular environments contradicts the core principles of faith, but the opposite is true: Your faith was designed to thrive in the secular world and to transform it as a result. You may never experience the true fulfillment you were created for until you pursue the secular ambitions in your heart. New York Times bestselling author DeVon Franklin knows this to be true. In The Hollywood Commandments, the prominent Hollywood producer and spiritual success coach reveals 10 life-changing lessons picked-up from his over-twenty-year career in the entertainment business. You won’t learn these lessons in the church yet they will help you achieve an amazing life and thriving career that glorifies God. The Hollywood Commandments will help you: Identify how to use what makes you unique to propel your career. Overcome fear and build the courage to pursue new opportunities waiting for you. Gain the confidence to make important life decisions with greater peace and clarity. Negotiate the life and career advancement you deserve. No, you don’t have to work in Hollywood for this book to work for you, these "commandments" apply to every walk of life! If you are stuck, looking for the secrets to advance your career, or have a feeling there’s more to life, this book is for you.

Asper Nation

Author: Marc Edge
Publisher:
ISBN:
Size: 63.60 MB
Format: PDF, Docs
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The second generation of Aspers that now runs Canada's largest news media company is much like the first. Israel "Izzy" Asper's three children often appear in today's headlines. David is bidding to buy the Winnipeg Blue Bombers football team. Gail heads fundraising efforts for the new Canadian Museum of Human Rights. Leonard sits in his father's place as head of CanWest Global Communications. Like its founder, they also use their media empire to influence public opinion. Asper Nation explains why Canadians should be concerned about where the country's first family of news media is coming from, politically. Izzy Asper was an oddity as a Liberal politician in the 1970s. Fiscally, he was to the right of most Conservatives. As a nationally syndicated newspaper columnist, he called for a flat tax and "workfare." As a best–selling author, he helped thwart a plan to shift Canada's tax burden from the middle class onto corporations. But when Asper took his policies to Manitobans as Liberal leader in 1973, he was soundly defeated. Asper got into the television business instead and built Canada's third network. Asper made CanWest the country's most profitable broadcaster by feasting on regulations that encouraged the importation of cheap American programming. He took his formula to the world in the 1990s, buying television networks in New Zealand, Australia, and Ireland. Then in 2000, Asper pioneered media "convergence," buying Canada's largest newspaper chain from Conrad Black. Southam dailies were soon ordered to run "national" editorials written at CanWest Global headquarters in Winnipeg. This corporate news control brought protest from journalists and two government inquiries. Neither resulted in long–sought limits on media ownership, however. Marc Edge offers a compelling account of the political perils involved in allowing the Asper family to dominate Canadian media.