The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118758277
Size: 56.70 MB
Format: PDF
View: 3123
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118611314
Size: 80.74 MB
Format: PDF, Mobi
View: 5110
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Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind the choices we make and the brands we support.

The Human Brand

Author: Chris Malone
Publisher: John Wiley & Sons
ISBN: 1118758153
Size: 48.70 MB
Format: PDF, ePub
View: 4654
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Mutants

Author: Armand Marie Leroi
Publisher: Penguin
ISBN: 1101562765
Size: 27.32 MB
Format: PDF
View: 356
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Visit Armand Marie Leroi on the web: http://armandleroi.com/index.html Stepping effortlessly from myth to cutting-edge science, Mutants gives a brilliant narrative account of our genetic code and the captivating people whose bodies have revealed it—a French convent girl who found herself changing sex at puberty; children who, echoing Homer’s Cyclops, are born with a single eye in the middle of their foreheads; a village of long-lived Croatian dwarves; one family, whose bodies were entirely covered with hair, was kept at the Burmese royal court for four generations and gave Darwin one of his keenest insights into heredity. This elegant, humane, and engaging book “captures what we know of the development of what makes us human” (Nature).

The Human Stain

Author: Philip Roth
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547345031
Size: 55.62 MB
Format: PDF, Kindle
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It is 1998, the year in which America is whipped into a frenzy of prurience by the impeachment of a president, and in a small New England town, an aging classics professor, Coleman Silk, is forced to retire when his colleagues decree that he is a racist. The charge is a lie, but the real truth about Silk would have astonished his most virulent accuser. Coleman Silk has a secret. But it's not the secret of his affair, at seventy-one, with Faunia Farley, a woman half his age with a savagely wrecked past--a part-time farmhand and a janitor at the college where, until recently, he was the powerful dean of faculty. And it's not the secret of Coleman's alleged racism, which provoked the college witch-hunt that cost him his job and, to his mind, killed his wife. Nor is it the secret of misogyny, despite the best efforts of his ambitious young colleague, Professor Delphine Roux, to expose him as a fiend. Coleman's secret has been kept for fifty years: from his wife, his four children, his colleagues, and his friends, including the writer Nathan Zuckerman, who sets out to understand how this eminent, upright man, esteemed as an educator for nearly all his life, had fabricated his identity and how that cannily controlled life came unraveled. Set in 1990s America, where conflicting moralities and ideological divisions are made manifest through public denunciation and rituals of purification, The Human Stain concludes Philip Roth's eloquent trilogy of postwar American lives that are as tragically determined by the nation's fate as by the "human stain" that so ineradicably marks human nature. This harrowing, deeply compassionate, and completely absorbing novel is a magnificent successor to his Vietnam-era novel, American Pastoral, and his McCarthy-era novel, I Married a Communist.

Human Sigma

Author: John H. Fleming
Publisher: Simon and Schuster
ISBN: 1595620451
Size: 16.35 MB
Format: PDF, ePub
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Six Sigma changed the face of manufacturing quality. Now, HumanSigma is poised to do the same for sales and services. Human Sigma offers an innovative research-based approach to one of the toughest challenges facing sales and services companies today: how to effectively manage the employee-customer encounter to drive business success. What would your company look like if you could increase the revenue and profitability potential of every customer by more than 20 percent? What if you could double the productivity of every employee? And what if these two phenomena together could drive overall organizational performance exponentially? What would your company look like? And how would you go about creating this kind of change? One thing is certain: Business leaders are never going to inspire higher levels of employee productivity and build more passionate customer relationships by doing the same things they have tried for the past 25 years. Business leaders need something fresh. Something new. The last thing they need is more of the same old conventional wisdom about “satisfying” their employees and their customers. Based on solid research by The Gallup Organization, Human Sigma will appeal to senior leaders and line managers alike who are looking for a way to dramatically increase productivity, retain a base of high value customers, and improve overall business performance. Human Sigma is: • Rigorous: Based on research involving hundreds of companies, and over 10 million employees and 10 million customers around the world. • Innovative: Cutting-edge management science supported by data, including brain imaging research into customer’s emotional connections to the companies they love. • Practical: The principles in the book were developed from observations of real-life successes, not some fictional freaks-of-nature that exist only in a laboratory. As such, the lessons contained in the book have been tested in the real world, and can be applied in many situations. • Interactive: The book contains a code that can be used to estimate the potential value of HumanSigma to readers’ organizations.

The Story Of The Human Body

Author: Daniel Lieberman
Publisher: Vintage
ISBN: 030774180X
Size: 62.77 MB
Format: PDF, Kindle
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In this book the author, a Harvard evolutionary biologist presents an account of how the human body has evolved over millions of years, examining how an increasing disparity between the needs of Stone Age bodies and the realities of the modern world are fueling a paradox of greater longevity and chronic disease. It illuminates the major transformations that contributed key adaptations to the body: the rise of bipedalism; the shift to a non-fruit-based diet; the advent of hunting and gathering, leading to our superlative endurance athleticism; the development of a very large brain; and the incipience of cultural proficiencies. The author also elucidates how cultural evolution differs from biological evolution, and how our bodies were further transformed during the Agricultural and Industrial Revolutions. While these ongoing changes have brought about many benefits, they have also created conditions to which our bodies are not entirely adapted, the author argues, resulting in the growing incidence of obesity and new but avoidable diseases, such as type 2 diabetes. The author proposes that many of these chronic illnesses persist and in some cases are intensifying because of 'dysevolution,' a pernicious dynamic whereby only the symptoms rather than the causes of these maladies are treated. And finally, he advocates the use of evolutionary information to help nudge, push, and sometimes even compel us to create a more salubrious environment. -- From publisher's web site.

Fearfully And Wonderfully Made

Author: Philip Yancey
Publisher: Zondervan
ISBN: 0310861993
Size: 77.62 MB
Format: PDF
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Mysterious, intricate, pulsing with energy...The human body is an endlessly fascinating repository of secrets. The miracle of the skin, the strength and structure of the bones, the dynamic balance of the muscles . . .your physical being is knit according to a pattern of incredible purpose. In Fearfully and Wonderfully Made, renowned surgeon Dr. Paul Brand and best-selling writer Philip Yancey explore the human body. Join them in a remarkable journey through inner space -- a spellbinding world of cells, systems, and chemistry that bears the impress of a still deeper, unseen reality. This Gold medallion Award-winning book uncovers eternal statements that God has made in the very structure of our bodies, presenting captivating insights into the Body of Christ.

How Forests Think

Author: Eduardo Kohn
Publisher: Univ of California Press
ISBN: 0520276108
Size: 65.52 MB
Format: PDF, Docs
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Can forests think? Do dogs dream? In this astonishing book, Eduardo Kohn challenges the very foundations of anthropology, calling into question our central assumptions about what it means to be human—and thus distinct from all other life forms. Based on four years of fieldwork among the Runa of Ecuador’s Upper Amazon, Eduardo Kohn draws on his rich ethnography to explore how Amazonians interact with the many creatures that inhabit one of the world’s most complex ecosystems. Whether or not we recognize it, our anthropological tools hinge on those capacities that make us distinctly human. However, when we turn our ethnographic attention to how we relate to other kinds of beings, these tools (which have the effect of divorcing us from the rest of the world) break down. How Forests Think seizes on this breakdown as an opportunity. Avoiding reductionistic solutions, and without losing sight of how our lives and those of others are caught up in the moral webs we humans spin, this book skillfully fashions new kinds of conceptual tools from the strange and unexpected properties of the living world itself. In this groundbreaking work, Kohn takes anthropology in a new and exciting direction–one that offers a more capacious way to think about the world we share with other kinds of beings.

Working The Room

Author: Geoff Dyer
Publisher: Canongate Books
ISBN: 1847679668
Size: 57.21 MB
Format: PDF, ePub, Mobi
View: 7530
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Alive with insight, wit and Dyer's characteristic irreverence, this collection of essays offers a guide around the cultural maze, mapping a route through the worlds of literature, art, photography and music. Besides exploring what it is that makes great art great, Working the Room ventures into more personal territory with extensive autobiographical pieces - 'On Being an Only Child', 'Sacked' and 'Reader's Block', among other gems. Dyer's breadth of vision and generosity of spirit combine to form a manual for ways of being in - and seeing - the world today.