The One To One Future

Author: Don Peppers
Publisher: Broadway Business
ISBN: 9780385425285
Size: 36.33 MB
Format: PDF, ePub
View: 289
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A guide to pitching products and services to one customer at a time shows business people how to find the twenty percent of their loyal customer base and how to find out what those customers want. 40,000 first printing. $40,000 ad/promo.

Enterprise One To One

Author: Don Peppers
Publisher: Crown Business
ISBN: 0385500734
Size: 52.89 MB
Format: PDF, Mobi
View: 4012
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Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

Conversations With Marketing Masters

Author: Laura Mazur
Publisher: John Wiley & Sons
ISBN: 0470687509
Size: 56.50 MB
Format: PDF, Docs
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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Tailoring Health Messages

Author: Matthew W. Kreuter
Publisher: Routledge
ISBN: 1135462429
Size: 33.66 MB
Format: PDF, Kindle
View: 5626
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Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns. In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

One To One Web Marketing

Author: Cliff Allen
Publisher: John Wiley & Sons
ISBN: 0471013714
Size: 14.84 MB
Format: PDF, ePub, Docs
View: 6808
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A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

Customer Once Client Forever

Author: Richard Buckingham
Publisher:
ISBN: 9780938721826
Size: 65.60 MB
Format: PDF, Docs
View: 6667
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In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.

Super Agent

Author: Jerry Argovitz
Publisher: Skyhorse Publishing, Inc.
ISBN: 1613217560
Size: 67.70 MB
Format: PDF
View: 1504
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Super Agent. Maverick. Reformer. Iconoclast. Dealmaker. Dentist? Jerry Argovitz has worn many hats in his remarkable life, both inside and outside of the world of sports. As a player agent representing and advising some of the biggest names in the game, Argovitz challenged the NFL both at the negotiating table and in the courtroom, earning a reputation as one of the most powerful men in professional sports. He successfully negotiated the first milliondollar guaranteed contract in NFL history, wrote the language for career-ending insurance policy underwriting for Lloyds of London, and brokered the deal that brought Heisman Trophy–winner Herschel Walker to the upstart USFL as a junior, which opened the floodgates for all underclassmen to follow. As the owner of the Houston Gamblers of the USFL, Argovitz helped to implement several rules which were subsequently adopted by the NFL, and served as a principal figure in a lawsuit against the NFL that proved the league was guilty of Sherman Antitrust violations. Now, Argovitz has a plan to reform the corrupt world of college sports, a plan he will share in this eye-opening book. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Beyond Advertising

Author: Yoram (Jerry) Wind
Publisher: John Wiley & Sons
ISBN: 1119074223
Size: 11.99 MB
Format: PDF
View: 1161
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Radically alter the impact of your advertising by changing your mindset Beyond Advertising offers concrete advice for actions to take and mindsets to adopt that will radically alter the impact of advertising—both for advertising professionals and target audiences. An ambitious book with insight from over 200 leading executives, innovators, and academics, this text paints a picture of what the future of advertising may look like by 2020. Most importantly, it provides concrete guidance regarding the changes you can make to your approach in order to thrive in an evolving industry, and explains what you can do differently now to create effective advertising across all consumer touchpoints. Advertising relies upon the engagement of target audience members to be successful, and achieving this engagement is becoming both easier and more difficult as communication channels change to keep up with the latest technology. Retaining a dynamic, flexible approach to advertising—and understanding where to make changes to your methods—is the only way to stay relevant in such a quickly moving industry. Visualize the evolution of the advertising industry, and understand how it may change in the coming decade Avoid the mistake of failing to change your approach to advertising as the industry evolves Identify the concrete actions you can take right now to improve your results Discover the RAVES method of advertising Beyond Advertising is a forward-thinking text that every advertising professional needs to maintain a level of relevancy as the industry continues to evolve.

Extreme Trust

Author: Don Peppers
Publisher: Penguin
ISBN: 0143108557
Size: 47.94 MB
Format: PDF, ePub
View: 3635
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Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise. Bestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively--even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn--and keep--the extreme trust of everyone your company interacts with.

Do You Want To Keep Your Customers Forever

Author: Joseph B. Pine
Publisher: Harvard Business Review Press
ISBN: 163369142X
Size: 48.90 MB
Format: PDF, ePub
View: 6761
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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Since 1922, Harvard Business Review has been a leading source of breakthrough management ideas-many of which still speak to and influence us today. The Harvard Business Review Classics series now offers readers the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world-and will have a direct impact on you today and for years to come.