The Social Media Imperative

Author: Kristin Magette
Publisher: Rowman & Littlefield
ISBN: 1475841981
Size: 32.74 MB
Format: PDF, Mobi
View: 7167
Download Read Online
This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

Social Media For School Leaders

Author: Brian Dixon
Publisher: John Wiley & Sons
ISBN: 1118388895
Size: 23.47 MB
Format: PDF, Kindle
View: 4681
Download Read Online
How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration. Offers school leaders everything they need to implement social media throughout their campus and their communities Contains expert advice for creating a sustainable social engagement strategy Features screenshots and examples from schools and individuals who are using social media to the best effect This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

Embracing Social Media

Author: Kristin Magette
Publisher: Rowman & Littlefield
ISBN: 1475813309
Size: 24.45 MB
Format: PDF, ePub
View: 1086
Download Read Online
The suggestion of embracing social media in schools triggers a variety of reactions, from excitement to outright refusal. But teaching students and engaging families who live their lives in an increasingly digital world means the embrace of social media is no longer optional—it is imperative. Education leaders have the tremendous opportunity to leverage the rich opportunities of social media for teaching, learning, and communicating. And this work can be done safely and constructively through a risk management process built on policy, procedures, and professional development. Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity is a practical guide for anyone wishing to facilitate the embrace of social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders. Also included are best practices for social media, with numerous examples for teaching and learning, professional development, communications with parents, and successfully managing difficult situations online. Key features of this book include: Encouragement and support for education leaders working to bring social media into their school systems. A compelling case for why social media matters to schools Understanding the risks and fears of social media in schools Steps to develop policy, procedures, and guidelines that manage social media’s risks and leverage its opportunities in a school system Examples of how social media can be used in the classroom for teaching and learning Best practices for using social media as a communications tool Specific strategies for managing challenging situations on social media

The Social Business Imperative

Author: Clara Shih
Publisher: Prentice Hall
ISBN: 0134263502
Size: 70.41 MB
Format: PDF, ePub, Mobi
View: 7473
Download Read Online
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google 15 years ago. Amidst the demands of running a business, it can be alluring to fully delegate "digital" to the digital team. But in today's wired environment, digital is actually everyone's job. Company leaders and professionals must seek to personally grasp the tectonic changes arising from the always-connected customer, and then rethink traditional business models, business practices, and even their own job responsibilities and careers accordingly. In The Social Business Imperative , Silicon Valley entrepreneur and renowned thought leader Clara Shih identifies powerful new opportunities created by social media across the entire customer lifecycle. As described in the book's foreword, written by Starbucks Chairman and CEO Howard Schultz, this guide is a must-read for all professionals. From boards of directors, CEOs, and Chief Marketing Officers to to front-line sales managers, recruiters, IT, and compliance directors, no role is untouched by the social, mobile, digital transformation. This book explains how to adapt and thrive in this brilliant new world order by understanding the transformation taking place not only in one's own department but across the customer journey. Only with this broader understanding can functional leaders collaborate on delivering a cohesive experience spanning previous organizational silos. Going far beyond her global bestseller The Facebook Era , Shih offers unprecedented insights into why and how traditional organizations must re-imagine their existing business processes to capture “the digital last mile” across social, mobile messaging apps, Internet of Everything, and the collaborative economy. Drawing on her immense experience helping Fortune 500 companies operationalize digital transformation to drive measurable uplift in sales and loyalty, Shih also presents powerful new case studies spanning multiple industries and companies from Wells Fargo to Warby Parker. “A book worth reading, a voice worth listening to, from a leader of real consequence. A clarion call on the promise and potential of social channels to transform business.” —Walter Robb, Co-CEO, Whole Foods Market “This is a must-read for any business leader who wants to thrive in this time of disruptive change.” —Chip Bergh, President & CEO, Levi Strauss & Co. "Whether you're a global brand, small local business, or individual who wants to turn your passion into a livelihood, this book simply and clearly articulates how to channel the power of social media to delight audiences and grow your business." —Marne Levine, COO of Instagram “Almost overnight, social media has transformed business and the way we as companies interact with our customers. In a way, social media has become part of everyone’s job. Clara's book gets right to the heart of the matter and gets us thinking critically about what could be next on this roller coaster ride.” — Robin Hayes, President and CEO, JetBlue “The power of Clara’s book is it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business, regardless of industry or geography, of today’s social, connected consumer cannot be overstated. This book provides a powerful vision and compelling call to action for company leaders everywhere.” — Ted Mathas, Chairman and CEO, New York Life

Leveraging Social Capital In Systemic Education Reform

Author: Ian R. Haslam
Publisher: Springer
ISBN: 9463006516
Size: 22.39 MB
Format: PDF, Kindle
View: 1948
Download Read Online
Much has been written of late about the need to reform school systems across the world. In like manner there have been many attempts to change school systems for the better but without a great deal of success. This, in part, has much to do with the inertia in school systems and the nature of the work. The professional isolation of teachers from one another in schools is no excuse but it is a key factor in the development of system wide professional capital. This book explores the importance of school leadership and the use of digital media to develop social capital in schools. Particular examples of school reforms that focused on developing professional capital with varying degrees of success are to be seen in the UAE, in reforms to the Australian middle school, and in attempts to reform the Community College in the USA. Throughout the book there are three powerful ideas associated with successful large scale reforms. First, there are the structural elements that all successful school systems have in common including revised curriculum standards, a reliable assessment system, technical skills of teachers and school leaders, a comprehensive data system, rewards and remuneration of workforce and policy documents to support change. Second, strategic imperatives such as the singular focus on teaching and learning for student success, the need to build workforce capacity in schools, the need to ensure system wide implementation of reforms and the importance of collaboration and team building. Third, the systematic development of professional learning communities and teacher leadership will increase social capital in schools which will ensure student success. This book looks at overcoming the inertia to school reform in education systems caused by structural deficiencies, strategic shortfalls and implementation procedures.

A Social Strategy

Author: Mikolaj Jan Piskorski
Publisher: Princeton University Press
ISBN: 1400850029
Size: 78.82 MB
Format: PDF, ePub, Docs
View: 1666
Download Read Online
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Socialized

Author: Mark Fidelman
Publisher: Routledge
ISBN: 1351860755
Size: 26.46 MB
Format: PDF, ePub
View: 3465
Download Read Online
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a "playbook" on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a "social" mindset, ensuring success against the competition.

Move How To Rebuild And Reinvent America S Infrastructure

Author: Rosabeth Moss Kanter
Publisher: W. W. Norton & Company
ISBN: 0393246817
Size: 61.98 MB
Format: PDF, ePub
View: 5452
Download Read Online
One of our “best known and most influential business scholars” (Boston Globe), best-selling author Rosabeth Moss Kanter tackles America’s most urgent domestic issue. Americans are stuck. We live with travel delays on congested roads, shipping delays on clogged railways, and delays on repairs, project approvals, and funding due to gridlocked leadership. These delays affect us all, whether you are a daily commuter, a frequent flyer, an entrepreneur, an online shopper, a job-seeker, or a community leader. If people can't move, if goods are delayed, and if information networks can't connect, then economic opportunity deteriorates and social inequity grows. We have been stuck for too long, writes Harvard Business School professor and best-selling author Rosabeth Moss Kanter. In Move, Kanter visits cities and states across the country to tackle our challenges—and reveal solutions—on the roads and rails, and in our cities, skies, and the halls of Washington, D.C. We meet a visionary engineer and public servant spearheading an underwater tunnel in Miami to streamline port operations and redirect constant traffic from the city center. We see mayors partnering with large corporations and nimble entrepreneurs to unveil parking apps, bike-sharing programs, and seamless Wi-Fi networks in greener, more vibrant, more connected cities. And we learn about much-needed efforts—such as dynamic tolls on highways and fees based on vehicle miles traveled—to reduce our dependence on the outmoded gasoline tax in our new electric car age. It all adds up to a new vision for American mobility, where local leaders shape initiatives without waiting for Congress to act, and ambitious companies partner with governments to tackle projects that serve the public good, create jobs, and improve quality of life while providing healthy sources of investment. With unique insight and unrivaled expertise, Kanter gives us a sweeping look across America, revealing the innovative projects, vital leaders, and bold solutions that are moving our transportation infrastructure toward a cleaner, faster, and more prosperous future.

Digital Leadership

Author: Eric Sheninger
Publisher: Corwin Press
ISBN: 1483339963
Size: 38.57 MB
Format: PDF, ePub, Docs
View: 7276
Download Read Online
Move leadership into the digital age Digital leadership is a strategic mindset and set of behaviors that leverages resources to create a meaningful, transparent, and engaging school culture. It takes into account recent changes such as ubiquitous connectivity, open-source technology, mobile devices, and personalization to dramatically shift how schools have been run and structured for over a century. Leading in education becomes exponentially powerful when using technology to your advantage. Eric Sheninger—“Principal Twitter”—shares his Pillars of Digital Leadership to help readers Transform school culture by initiating sustainable change Use free social media tools to improve communication, enhance public relations, and create a positive brand presence Integrate digital tools into the classroom to increase student engagement and achievement Facilitate professional learning and access new opportunities and resources The time is now, whether you are a building level or teacher leader, to boldly move schools forward in the digital age.

High Leverage Leadership

Author: Denis Mongon
Publisher: Routledge
ISBN: 1136583939
Size: 40.89 MB
Format: PDF
View: 3937
Download Read Online
Globalisation of world trade, international media, technological innovation and social change are creating opportunities and challenges that today’s pupils will inherit and build on. A pupil’s academic, technical and social capacity will define their success or failure. Therefore, educational outcomes and well-being for young people across emerging and developed economies and the crucial role of education and leaders of education has never been more important. Schools are under pressure to think more clearly about their place in children’s lives beyond the passage of learning in classrooms. The processes inside schools, the organisation of school systems and the relationship between communities’ educators are critical elements in a complex mix that must balance correctly if it is to benefit school children properly. Using the term ’high leverage leadership‘ to describe leadership that is associated with higher outcomes than would normally be found in similar contexts, this timely book: Provides an overview of the development of educational leadership research Demonstrates how successful educational leaders apply contextual, social and professional expertise to the three distinctive leadership tasks of navigation, management and partnership Offers an insight into the complexity of the educational leadership and practices of school leaders who, against the odds, produce high outcomes for young people Validates the idea that a renovation of educational leadership is necessary to maximise educational outcomes. High Leverage Leadership will be an indispensible text for school leaders, public sector officers, post-graduate students and researchers in leadership, policy, school improvement and educational change.