Mcquail S Mass Communication Theory

Author: Denis McQuail
Publisher: SAGE
ISBN: 9781446244029
Size: 75.90 MB
Format: PDF, ePub, Mobi
View: 6805
Download Read Online
"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Communication Theories Pearson New International Edition

Author: Werner J. Severin
Publisher:
ISBN: 9781292042855
Size: 43.94 MB
Format: PDF
View: 4168
Download Read Online
This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.

Mass Communication Theories

Author: Melvin L. DeFleur
Publisher: Routledge
ISBN: 1317346572
Size: 48.61 MB
Format: PDF
View: 5022
Download Read Online
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

Mass Communication Theory Foundations Ferment And Future

Author: Stanley Baran
Publisher: Cengage Learning
ISBN: 0495503630
Size: 41.33 MB
Format: PDF, Mobi
View: 7138
Download Read Online
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Communication Theory Foundations Ferment And Future

Author: Stanley J. Baran
Publisher: Cengage Learning
ISBN: 1133169880
Size: 16.10 MB
Format: PDF, ePub, Mobi
View: 4778
Download Read Online
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, provides a comprehensive, historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory--social/behavioral and critical/cultural--and concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Sixth Edition, helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communication Theory And Research

Author: Denis McQuail
Publisher: SAGE
ISBN: 9781412918336
Size: 25.61 MB
Format: PDF, ePub
View: 6602
Download Read Online
This exciting collection of papers represents some of the finest communications research published during the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.

The Law Of Journalism And Mass Communication

Author: Robert Trager
Publisher: CQ Press
ISBN: 1483322734
Size: 11.14 MB
Format: PDF, ePub, Mobi
View: 5949
Download Read Online
Law of Journalism and Mass Communication, Fourth Edition offers a clear and engaging introduction to media law. Authors Robert Trager, Joseph Russomanno, Susan Dente Ross, and Amy Reynolds present comprehensive coverage and analysis of this essential topic to future journalists and media professionals. The text offers an abundance of photos and feature boxes, as well as a marginal glossary of legal terms and concepts. Readers will explore real-world, landmark cases in context, as well as scenarios from significant cases, to help readers think critically about the concepts learned. Unlike many revisions that simply tack on new content—adding length and undermining clarity—the updates to the Fourth Edition are fully integrated, offering the current state of media law in one comprehensive and understandable discussion.

Mass Communication Theory An Introduction

Author: Denis McQuail
Publisher: SAGE Publications Limited
ISBN: 9780803977853
Size: 23.98 MB
Format: PDF, ePub
View: 1534
Download Read Online
The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Mcquail S Reader In Mass Communication Theory

Author: Denis McQuail
Publisher: SAGE
ISBN: 9780761972433
Size: 80.54 MB
Format: PDF, ePub
View: 3292
Download Read Online
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from; Pertti Alasuutari Ien Ang Jan L. Bordewijk Jay G. Blumler Roland Barthes Oliver Boyd-Barrett Muriel G. Cantor James Carey Peter Dahlgren Daniel Dayan Everette E. Dennis Todd Gitlin Alvin W. Gouldner Robert M. Entman Celia von Feilitzen Marjorie Ferguson Edward S. Herman Terhi Rantanen Stuart Hall Joli Jenson Elihu Katz Judith Lichtenberg John H. McManus Joshua Meyrowitz C. Wright Mills Merrill Morris John C. Nerone W. R. Neumann Janice Radway Ronald E. Rice Karl Erik Rosengren James Slevin Pamela J. Shoemaker John Tomlinson Gaye Tuchman Ellen Wartella Judith Williamson Dolf Zillmann Liesbet van Zoonen

Mass Communication

Author: Ralph E. Hanson
Publisher: SAGE Publications
ISBN: 1506358578
Size: 48.18 MB
Format: PDF, ePub, Mobi
View: 7648
Download Read Online
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.