Transmedia Television

Author: M.J. Clarke
Publisher: A&C Black
ISBN: 1441190597
Size: 55.61 MB
Format: PDF, ePub
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Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a ’dying medium’ into the 21st Century.

Spreadable Media

Author: Henry Jenkins
Publisher: NYU Press
ISBN: 1479856053
Size: 39.24 MB
Format: PDF, Mobi
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"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Television And New Media

Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135965676
Size: 77.88 MB
Format: PDF, Docs
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We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed—transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate. Organized around key industrial terms—platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.

International Encyclopedia Of Digital Communication And Society 3 Volume Set

Author: Dixons Chair in New Media and the Internet Interdepartmental Programme in Media and Communications Robin Mansell
Publisher: John Wiley & Sons
ISBN: 1118290747
Size: 52.53 MB
Format: PDF, Docs
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"The International Encyclopedia of Digital Communication and Society" offers critical assessments of theoretical and applied research on digitally-mediated communication, a central area of study in the 21st century. - Examines topics with unprecedented breadth and depth, with the aim of bringing together international and interdisciplinary perspectives - Organized in an accessible A-Z format with over 150 entries on key topics ranging from 2,000 to 10,000 words - Addresses a full range of topics including digitally-mediated social media, commercial applications and online gaming, to law and policy analysis and information and communication technologies for development - Published with a regularly updated online edition which will ensure readers are kept abreast of the latest developments in research- Part of "The Wiley Blackwell-ICA International Encyclopedias of Communication" series, published in conjunction with the "International Communication Association"

Transmedia Archaeology

Author: C. Scolari
Publisher: Springer
ISBN: 1137434376
Size: 78.64 MB
Format: PDF, Mobi
View: 4516
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In this book, the authors examine manifestations of transmedia storytelling in different historical periods and countries, spanning the UK, the US and Argentina. It takes us into the worlds of Conan the Barbarian, Superman and El Eternauta, introduces us to the archaeology of transmedia, and reinstates the fact that it's not a new phenomenon.

Transmedia Television

Author: Elizabeth Evans
Publisher: Taylor & Francis
ISBN: 1136740821
Size: 45.99 MB
Format: PDF, Mobi
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Transmedia Television uses empirical audience research to explore attitudes towards the dramatic changes that television has undergone since the turn of the twenty-first century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what ‘television’ means in a multiplatform media landscape.

Repairing The Athlete S Image

Author: Joseph R. Blaney
Publisher: Lexington Books
ISBN: 0739138995
Size: 45.86 MB
Format: PDF, ePub
View: 1419
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This book presents case studies of various athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. This invaluable study is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.

Transmedia Marketing

Author: Anne Zeiser
Publisher: CRC Press
ISBN: 1134746229
Size: 33.62 MB
Format: PDF, ePub, Docs
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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Storytelling In The Media Convergence Age

Author: R. Pearson
Publisher: Springer
ISBN: 1137388153
Size: 45.50 MB
Format: PDF, Mobi
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Why do screen narratives remain so different in an age of convergence and globalisation that many think is blurring distinctions? This collection attempts to answer this question using examples drawn from a range of media, from Hollywood franchises to digital comics, and a range of countries, from the United States to Japan

Social Tv

Author: Mike Proulx
Publisher: John Wiley & Sons
ISBN: 1118239652
Size: 35.76 MB
Format: PDF, Mobi
View: 2374
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The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.