Why She Buys

Author: Bridget Brennan
Publisher: Crown Pub
ISBN: 0307450392
Size: 20.39 MB
Format: PDF, ePub, Mobi
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Originally published in hardcover in 2009.

Why She Buys

Author: Bridget Brennan
Publisher: Crown Pub
ISBN: 0307450384
Size: 46.42 MB
Format: PDF, Kindle
View: 3579
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A marketing and sales pioneer uses the psychology of gender to provide a fresh perspective on field-proven business practices to help create, market, and sell products and services to women, the world's most powerful consumers.

Why She Buys

Author: Bridget Brennan
Publisher: Crown Business
ISBN: 9780307450401
Size: 44.27 MB
Format: PDF, Mobi
View: 5801
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share. From the Hardcover edition.

Don T Think Pink

Author: Lisa Johnson
Publisher: Amacom Books
ISBN: 9780814408155
Size: 32.54 MB
Format: PDF, ePub, Docs
View: 7004
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A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

Obsessive Consumption

Author: Kate Bingaman-Burt
Publisher: Princeton Architectural Press
ISBN: 9781568988900
Size: 22.20 MB
Format: PDF, Mobi
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Since February 5, 2005 the author has drawn a picture of something she purchased each day. This is a selection of these items....

How To Sell Your Art Online

Author: Corry Huff
Publisher: Bentang Pustaka
ISBN: 6022913756
Size: 46.74 MB
Format: PDF, ePub
View: 7153
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Dengan berkembang pesatnya internet dan generasi online yang merangsek, seniman independen kini punya kesempatan lebih besar untuk hidup layak dari karyanya, tak perlu menunggu sampai tua. Tak perlu lagi ada istilah klasik The Starving Artist di kala muda. Jenis karya seni yang tak terbatas-dari seni murni seperti lukisan dan patung, fesyen, fotografi, mixed media, kerajinan tangan, hingga ide dan jasa, kini bisa dipasarkan dengan jauh lebih cepat dan efisien, yaitu secara online. Akan tetapi, tidak semua seniman tahu cara memaksimalkan potensi karyanya di pasar online. Maka, panduan esensial ini hadir agar seniman dan apa pun sebutan profesi kreatifmu, dapat menemukan niche-celah unik, terhubung langsung dengan para kolektor, dan sukses menjual karya-karyanya. Cory Huff, seorang digital marketer pencetus situs laris abundantartist.com, merangkum semua amunisi yang diperlukan secara terperinci: tip, trik, dan data komprehensif. Lebih dari sekadar punya blog dan media sosial, ini adalah tentang membangun cerita. Karya menjadi lebih berharga dengan kekuatan kisah di baliknya. Lantas bagaimana cerita tersebut bisa menjual karya? Jika para seniman yang diamati dalam buku ini bisa kelakukannya, now with the help of this book, you can too. [Mizan, Bentang Pustaka, Seni, Ekonomi, Industri Kreatif, Indonesia]

Their Eyes Were Watching God

Author: Zora Neale Hurston
Publisher: University of Illinois Press
ISBN: 9780252017780
Size: 67.59 MB
Format: PDF
View: 6634
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When Janie Starks returns home, the small Black community buzzes with gossip about the outcome of her affair with a younger man

Dark Storm

Author: Sarah Singleton
Publisher: Simon and Schuster
ISBN: 0857075586
Size: 31.14 MB
Format: PDF, ePub, Mobi
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Ellie is staying with her maternal grandparents for the summer, while her recently bereaved dad takes off on holiday with his new girlfriend. Upset by his apparent callousness, missing her mother, and jealous for her dad's attention, she begins to spiral into depression. Her grandparents suggest she joins a local theatre group, to meet people her own age and get away from the dark thoughts that threaten to engulf her. But then she gets roped into a séance at the theatre, and is the only one who actually sees a real ghost. Now a spirit is contacting her from beyond the grave - and as the dead boy's story unfolds, Ellie finds herself falling in love with him. But if she solves his mystery and helps release his soul, will he be lost to her forever?

Women Want More

Author: Michael J. Silverstein
Publisher: Harper Collins
ISBN: 9780061905407
Size: 33.59 MB
Format: PDF, ePub
View: 2739
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In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.